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Purito vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Hada Labo are celebrated Asian skincare lines built upon gentle and effective formulas. The former is a Korean brand known for thoughtful moisturizers, serums, sunscreens, and makeup removers that suit dry and dry sensitive skin best through deeply comforting formulations. Meanwhile, the Japanese brand is loved for hydrating toners, gentle makeup removers, and nourishing moisturizers that suit dry and acne-prone skin best by restoring moisture without clogging pores. Ultimately, both differ primarily in their cultural origins, specific standout items, and distinct approaches to soothing versus hydrating the skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Purito and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Hada Labo products

People Say

PuritoHada Labo
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formula Mostly MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Brightening Effects Rarely NotedSometimes Noted
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Value, Size, and Price Rarely NotedSometimes Noted
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
    • “Lasts forever — Hada Labo Gokujun Premium”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedOften Mentioned
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Insufficient Moisture for Dry Skin Often MentionedSometimes Noted
    • “not enough for dry patches — Hada Labo Premium Whitening Lotion (Light)”
    • “not enough to keep skin hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Closed comedones — Hada Labo Gokujun Premium”
    • “gave me closed comedones — Hada Labo Shirojyun Premium Whitening Lotion”

Purito vs Hada Labo routines for dry skin

Buy Hada Labo routine · $158.72 · 99% fitBuy Purito routine · $138.41 · 94% fitSee multi-brand routine · 99% fit

Purito vs Hada Labo routines for oily skin

Buy Hada Labo routine · $332.14 · 95% fitBuy Purito routine · $286.26 · 89% fitSee multi-brand routine · 98% fit

Purito vs Hada Labo routines for combination skin

Buy Hada Labo routine · $313.73 · 94% fitBuy Purito routine · $267.85 · 90% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Hada Labo: which is better?

Both brands are great choices, with Purito standing out for lightweight textures and soothing benefits, while Hada Labo excels in deep hydration and brightening with hyaluronic acid. Reviewers often mention Hada Labo for deep moisturization and value, and Purito for gentle, fragrance-free moisturizers and serums.

Dermatologic Therapy, 2022

What is the difference between Purito and Hada Labo?

Purito tends to do better for lightweight, soothing, and calming care with a non-greasy texture, whereas Hada Labo excels in deep hydration, plumping, brightening, and offers better value and size. Both brands feature fragrance-free formulations on the products on this page.

Purito or Hada Labo for dry skin?

Both Purito and Hada Labo reach a Superior routine fit for dry skin on this page. Reviewers note that Hada Labo delivers deep hydration and moisturization with hyaluronic acid, while Purito is favored for its lightweight and soothing moisturizers.

Dermatologic Therapy, 2022

Purito or Hada Labo: which moisturizer is better?

Both Purito and Hada Labo offer moisturizers on this page, but they serve different needs: Purito focuses on lightweight, soothing, and barrier-supporting formulas, while Hada Labo relies heavily on hyaluronic acid for deep hydration and plumping.

Dermatologic Therapy, 2022

Which is more affordable, Purito or Hada Labo?

Hada Labo is more affordable, as value, size, and price are noted by reviewers as one of its strong points.

Which brand has better soothing and calming effects, Purito or Hada Labo?

Purito has better soothing and calming effects compared to Hada Labo for the products on this page. Reviewers note that Purito provides soothing and calming moisturizers, helping to calm the skin effectively.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Purito or Hada Labo for reducing dark spots?

Both Purito and Hada Labo provide products on this page that are a Superior fit for skin with dark spots. Reviewers note that Hada Labo excels particularly in brightening and dark spot reduction, while Purito utilizes ingredients like vitamin C and niacinamide which may help address pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Hada Labo for oily skin?

For oily skin, Hada Labo achieves a Superior routine fit according to Lovi, whereas Purito reaches a High fit. Hada Labo is often noted for deep hydration and lightweight, fast-absorbing toners, while Purito focuses on soothing and calming lightweight moisturizers.

Purito or Hada Labo for acne-prone skin?

Both Purito and Hada Labo provide a Superior routine fit for acne-prone skin based on the products on this page. Reviewers note that Purito offers soothing and calming moisturizers, while Hada Labo is often praised for its lightweight and fast-absorbing toners.

Purito or Hada Labo for sensitive skin?

Purito fits sensitive skin better on this page, as its routines excel for this skin type and reviewers frequently note its gentle formulations. Hada Labo also offers fragrance-free options, but reviewers sometimes mention sticky finishes or breakouts with its products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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