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SKIN1004 vs Paula's Choice

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Paula's Choice are two distinct skincare lines known for formulating reliable daily essentials with targeted actives. SKIN1004 focuses on centella asiatica, hyaluronic acid, and niacinamide across sunscreens, toners, and moisturizers, suiting combination and sensitive skin best, whereas Paula's Choice emphasizes hyaluronic acid, glycerin, and vitamin c within cleansers, serums, and exfoliants tailored best for combination and oily skin. While both share a commitment to effective hydration, the former relies heavily on botanical soothing properties to address sensitivity and mild blemishes, and the latter utilizes advanced acids and vitamins to refine pores and renew texture.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular SKIN1004 and Paula's Choice products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Paula's Choice products

People Say

SKIN1004Paula's Choice
  • Lightweight texture Mostly MentionedOften Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
  • Hydration and soothing Mostly MentionedRarely Noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “instantly hydrates — Paula's Choice Pro-Collagen Multi-Peptide Booster”
  • Skin smoothing and texture Sometimes NotedMostly Mentioned
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin never been this silky — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “skin feels super soft — SKIN1004 Zombie Pack”
  • Brightening and complexion Rarely NotedOften Mentioned
    • “visible glow — Paula's Choice C15 Super Booster”
    • “acne scars faded — Paula's Choice 10% Azelaic Acid Booster”
    • “Discoloration almost gone — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “Gives a nice glow — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
  • Effective cleansing Sometimes NotedSometimes Noted
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
  • Gentle formulation Sometimes NotedSometimes Noted
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “Does not sting my eyes or irritate my sensitive skin. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “Doesn't strip my skin — Paula's Choice CLEAR Pore Normalizing Cleanser”
  • Small size or high price Rarely NotedMostly Mentioned
    • “Price is quite steep — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “wish it came in larger size — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “Pricey for daily use — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • Scent dislikes Sometimes NotedOften Mentioned
    • “smells like wet dog — SKIN1004 Zombie Pack”
    • “Has a strong herbal/citrus scent I didn't enjoy. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “smells a bit like plastic — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
  • Insufficient hydration or dryness Sometimes NotedSometimes Noted
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “peeling and flaking — Paula's Choice 1% Retinol Treatment”
    • “Not hydrating enough for winter. — Paula's Choice Clear Oil-Free Moisturizer”
  • Irritation and eye discomfort Sometimes NotedSometimes Noted
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “painful tightness — SKIN1004 Zombie Pack”
    • “burnt skin off — Paula's Choice 1% Retinol Treatment”
    • “caused cystic acne — Paula's Choice 10% Niacinamide Booster”

SKIN1004 vs Paula's Choice routines for dry skin

See multi-brand routine · 97% fit

SKIN1004 vs Paula's Choice routines for oily skin

See multi-brand routine · 95% fit

SKIN1004 vs Paula's Choice routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

SKIN1004 or Paula's Choice: which is better?

Both SKIN1004 and Paula's Choice fit routine needs equally well across every skin type, but they excel in different areas. SKIN1004 delivers better hydration and soothing benefits through key ingredients like hyaluronic acid, while Paula's Choice stands out for skin smoothing, texture improvement, and brightening.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

What is the difference between SKIN1004 and Paula's Choice?

SKIN1004 stands out for providing better hydration and soothing benefits, while Paula's Choice is preferred for skin smoothing, texture care, and brightening. Both brands offer fragrance-free products on their respective pages and achieve equal routine fit levels across all skin types.

SKIN1004 or Paula's Choice for dry skin?

Both SKIN1004 and Paula's Choice offer a High routine fit for dry skin, making them equally suitable options. Reviewers note that SKIN1004 provides better hydration and soothing benefits, while Paula's Choice excels in skin smoothing and texture.

SKIN1004 or Paula's Choice: which cleanser is better?

Both SKIN1004 and Paula's Choice offer cleansers with a High Lovi fit for acne-prone skin, oily skin, and sensitive skin. Reviewers note that both brands provide effective cleansing.

Which is more affordable, SKIN1004 or Paula's Choice?

Reviews note that SKIN1004 has small size or high price issues, while Paula's Choice faces frequent complaints about high price and packaging.

How do SKIN1004 and Paula's Choice compare for hydration and soothing benefits according to reviewers?

For hydration and soothing benefits, SKIN1004 does better than Paula's Choice according to reviewers.

Which brand focuses on skin smoothing and texture as a review theme, SKIN1004 or Paula's Choice?

Paula's Choice does better for skin smoothing and texture as a review theme, whereas SKIN1004 and Paula's Choice match on other aspects.

What are the key ingredients found across products from SKIN1004 versus Paula's Choice?

SKIN1004 features key ingredients like Centella asiatica, Hyaluronic acid, Niacinamide, and Panthenol, while Paula's Choice relies on Hyaluronic acid, Glycerin, Vitamin C, Licorice root, Niacinamide, Salicylic acid, Green tea, and Vitamin E. Hyaluronic acid helps improve skin hydration, and Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021Journal of Pharmacy & Pharmaceutical Sciences, 2015

SKIN1004 or Paula's Choice for oily skin?

Both SKIN1004 and Paula's Choice achieve a High Lovi fit level for oily skin. Reviewers note that Paula's Choice delivers better skin smoothing and texture, while SKIN1004 is preferred for hydration and soothing.

SKIN1004 or Paula's Choice: which moisturizer is better?

Both SKIN1004 and Paula's Choice offer moisturizers with a High routine fit for most skin types, so neither brand is universally better. SKIN1004 stands out for providing more hydration and soothing benefits, while Paula's Choice is better for skin smoothing and texture.

SKIN1004 or Paula's Choice for sensitive skin?

Both SKIN1004 and Paula's Choice offer a High routine fit for sensitive skin on Lovi. SKIN1004 is noted for offering better hydration and soothing benefits, while Paula's Choice frequently features high prices and packaging issues among reviews.

SKIN1004 or Paula's Choice: which sunscreen is better?

Both SKIN1004 and Paula's Choice offer sunscreens with High Lovi fit levels for dry and combination skin. SKIN1004 features options like the Madagascar Centella Hyalu-Cica Water-Fit Sun Serum, while Paula's Choice provides alternatives such as the Youth-Extending Daily Hydrating Fluid SPF 50.

SKIN1004 or Paula's Choice for acne-prone skin?

Both SKIN1004 and Paula's Choice fit acne-prone skin at a High level. SKIN1004 is particularly favored for hydration and soothing, while Paula's Choice is noted for skin smoothing and texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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