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Estée Lauder vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Estée Lauder and Shiseido are renowned skincare brands offering thoughtful arrays of moisturizers, serums, cleansers, and more formulated with hydrating elements like hyaluronic acid and glycerin. The American brand suits mature skin and sensitive skin best with nourishing compositions, while the Japanese brand provides gentle daily care ideally suited for sensitive skin and mature skin. Both brands differ in their specific targeted solutions, such as the former brand providing the Micro Essence Treatment Lotion, DayWear Moisturizer, and Futurist Peptide-Power Serum Primer, and the latter brand offering the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream.

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Estée Lauder and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Estée Lauder vs Shiseido products

People Say

Estée LauderShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
  • Smoother skin texture and anti-aging Mostly MentionedOften Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and fast absorbing feel Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Radiant glow and brightening effects Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives me that glass skin look — Estée Lauder Advanced Night Repair”
  • Luxurious texture and feel Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Has a luxurious feel and texture. — Estée Lauder Re-Nutriv”
  • Gentle cleansing and makeup removal Often MentionedRarely Noted
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point and expensive cost Mostly MentionedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
    • “too pricey — Estée Lauder Micro Essence Treatment Lotion”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Shiseido Ultimune Power Infusing Concentrate”
  • Scent and fragrance complaints Often MentionedOften Mentioned
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
    • “strong scent — Estée Lauder Advanced Night Cleansing Gelée”
    • “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging issues and design Sometimes NotedSometimes Noted
    • “lid is hard to open — Estée Lauder Advanced Night Cleansing Gelée”
    • “Please make a jar or refill that is not as big and heavy. — Estée Lauder Re-Nutriv”
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”
  • Lack of results Sometimes NotedRarely Noted
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “no visible lifting, just a moisturizer, didn't erase deep wrinkles — Shiseido VITAL PERFECTION”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”

Estée Lauder vs Shiseido routines for dry skin

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Estée Lauder vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

Estée Lauder vs Shiseido routines for combination skin

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Questions and answers

Estée Lauder or Shiseido: which is better?

Both brands offer solid options depending on your goals, as Estée Lauder is better for smoother skin texture and gentle cleansing, while Shiseido shines with its radiant glow and luxurious textures. Both brands feature hyaluronic acid, which helps improve skin hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

What is the difference between Estée Lauder and Shiseido?

Shiseido is better for skin with dark spots with a High routine fit compared to Estee Lauder's Average fit on the products on this page. Shiseido also offers more fragranced products, while Estee Lauder features fewer fragrance options.

Estée Lauder or Shiseido for dry skin?

Both brands offer an average routine fit for dry skin on the products on this page. Estée Lauder has a lower frequency of added fragrance across its products, which helps reduce the risk of irritation for dry skin.

Estée Lauder or Shiseido: which cleanser is better?

For gentle cleansing and makeup removal, the products on this page from Estée Lauder do better. Shiseido cleansers focus more on deep-cleansing and efficient formulas.

Which is more affordable, Estée Lauder or Shiseido?

Both Estée Lauder and Shiseido have high price point as a mostly mentioned downside by reviewers.

Estée Lauder or Shiseido for dark spots?

Shiseido is the better choice for dark spots because the products on this page achieve a High fit level for this skin concern, compared to Estée Lauder's Average fit level.

Which brand has fewer fragrance complaints, Estée Lauder or Shiseido?

Estée Lauder has fewer fragrance complaints than Shiseido, as only some reviewers sometimes note a strong fragrance compared to Shiseido's frequent complaints.

Estée Lauder or Shiseido for smoother skin texture and anti-aging?

Estée Lauder does better for smoother skin texture and anti-aging according to the reviewers on this page. Topical hyaluronic acid, found in the products on this page, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Estée Lauder or Shiseido for oily skin?

Both Estée Lauder and Shiseido offer products on this page that are a High fit for oily skin. Both brands feature formulations with key ingredients like hyaluronic acid and glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Estée Lauder or Shiseido: which moisturizer is better?

Shiseido is better for skin with dark spots, where it achieves a High Lovi fit level compared to Estee Lauder's Average level. Both brands offer moisturizers that help deliver deep hydration, while utilizing key ingredients like hyaluronic acid and glycerin to improve skin quality.

Dermatologic Therapy, 2022

Estée Lauder or Shiseido for sensitive skin?

Both Estée Lauder and Shiseido offer products on this page that achieve a High routine fit level for sensitive skin. Estée Lauder features fewer products with added fragrance, whereas Shiseido reviewers more often note luxurious textures and radiant glow.

Estée Lauder or Shiseido: which sunscreen is better?

Both brands offer sunscreens on this page, but Estée Lauder achieves a Superior fit level for mature, sensitive, dry, and dry sensitive skin types.

Estée Lauder or Shiseido for acne-prone skin?

Both Estée Lauder and Shiseido offer products on this page that are a High fit for acne-prone skin. Hyaluronic acid helps maintain skin hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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