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Estée Lauder vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Estée Lauder and Shiseido are a venerated American brand founded in 1946 and a distinguished Japanese brand founded in 1872, respectively. Estée Lauder is beloved for its comprehensive collections of moisturizers, serums, eye products, cleansers, and more, which thoughtfully incorporate hyaluronic acid and glycerin, while the latter is beloved for its sophisticated moisturizers, gentle cleansers, protective sunscreens, nourishing serums, and more, all formulated with key ingredients like glycerin. The first brand suits dry sensitive skin and dry skin best, thanks to these nourishing formulations, whereas Shiseido suits sensitive skin and oily skin best, owing to their balanced formulations. They differ in their origins, specific standout offerings, and the particular skin types they suit best.

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Estée Lauder and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Estée Lauder vs Shiseido products

People Say

Estée LauderShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
  • Smoother skin texture and anti-aging Mostly MentionedOften Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and fast absorbing feel Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Radiant glow and brightening effects Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives me that glass skin look — Estée Lauder Advanced Night Repair”
  • Luxurious texture and feel Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Has a luxurious feel and texture. — Estée Lauder Re-Nutriv”
  • Gentle cleansing and makeup removal Often MentionedRarely Noted
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point and expensive cost Mostly MentionedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
    • “too pricey — Estée Lauder Micro Essence Treatment Lotion”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Shiseido Ultimune Power Infusing Concentrate”
  • Scent and fragrance complaints Often MentionedOften Mentioned
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
    • “strong scent — Estée Lauder Advanced Night Cleansing Gelée”
    • “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging issues and design Sometimes NotedSometimes Noted
    • “lid is hard to open — Estée Lauder Advanced Night Cleansing Gelée”
    • “Please make a jar or refill that is not as big and heavy. — Estée Lauder Re-Nutriv”
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”
  • Lack of results Sometimes NotedRarely Noted
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “no visible lifting, just a moisturizer, didn't erase deep wrinkles — Shiseido VITAL PERFECTION”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”

Estée Lauder vs Shiseido routines for dry skin

Buy Estée Lauder routine · A$330.00 · 83% fitBuy Shiseido routine · A$515.52 · 74% fitSee multi-brand routine · 97% fit

Estée Lauder vs Shiseido routines for oily skin

Buy Shiseido routine · A$737.92 · 84% fitBuy Estée Lauder routine · A$497.39 · 80% fitSee multi-brand routine · 96% fit

Estée Lauder vs Shiseido routines for combination skin

Buy Shiseido routine · A$614.44 · 81% fitBuy Estée Lauder routine · A$490.31 · 78% fitSee multi-brand routine · 95% fit

Questions and answers

Estée Lauder or Shiseido: which is better?

Estée Lauder may be better if you want smoother skin texture and anti-aging benefits, while Shiseido is often preferred for a radiant glow and lightweight feel.

Estée Lauder or Shiseido for dry skin?

For dry skin, Estée Lauder is the better choice on this page. Lovi rates the routine fit for dry skin as High for Estée Lauder, compared to Average for Shiseido.

Estée Lauder or Shiseido: which cleanser is better?

For gentle cleansing and makeup removal, Estée Lauder does better among the products on this page.

Which is more affordable, Estée Lauder or Shiseido?

Both Estée Lauder and Shiseido have a high price point as a negative review theme, meaning neither brand stands out as more affordable on the products on this page.

Between Estée Lauder and Shiseido, which brand does better for smoother skin texture and anti-aging?

Estée Lauder does better for smoother skin texture and anti-aging among the products on this page.

Which brand has more fragrance-free products, Estée Lauder or Shiseido?

Estée Lauder has more fragrance-free products on this page, with 12 out of 14 products listing no fragrance compared to only 5 out of 20 products for Shiseido.

How do the morning routines for dry skin compare between Estée Lauder and Shiseido?

For dry skin morning routines, Estée Lauder features a cleanser, hydrating toner, moisturizer, and sunscreen, while Shiseido replaces the cleanser with Deep Cleansing Foam and the toner with Eudermine Revitalizing Essence.

Estée Lauder or Shiseido for oily skin?

Both Estée Lauder and Shiseido offer products on this page that achieve a High routine fit for oily skin. Reviewers note that Shiseido delivers a lightweight and fast absorbing feel, while Estée Lauder provides gentle cleansing and makeup removal.

Estée Lauder or Shiseido: which moisturizer is better?

When comparing moisturizers, both Estée Lauder and Shiseido offer effective options, though Estée Lauder tends to provide better anti-aging benefits while Shiseido delivers more luxurious textures and radiant glow. The products on this page help improve skin hydration, but individual results may vary.

Dermatologic Therapy, 2022

Estée Lauder or Shiseido for sensitive skin?

Both Estée Lauder and Shiseido offer products that are well-suited for sensitive skin, with Lovi giving both brands a High routine fit level for this skin type. The products on this page help deliver deep hydration while minimizing irritation, though Shiseido formulations more frequently include added fragrance.

Estée Lauder or Shiseido: which sunscreen is better?

Both Estée Lauder and Shiseido offer sunscreens on the products on this page, and both brands provide options that deliver high to superior fit levels for various skin types. Estée Lauder's DayWear Moisturizer achieves a Superior fit level for dry sensitive skin, dry skin, sensitive skin, and mature skin, while Shiseido's Benefiance Wrinkle Smoothing Day Cream also reaches a Superior fit level for dry sensitive skin, mature skin, and sensitive skin.

Estée Lauder or Shiseido for acne-prone skin?

For acne-prone skin, both brands offer products on this page with a High routine fit level. Estée Lauder's Advanced Night Cleansing Gelée and DayWear Moisturizer, and Shiseido's Essential Energy Hydrating Cream and Eudermine Revitalizing Essence, are among the options that help care for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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