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Estée Lauder vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Estée Lauder and Shiseido are renowned skincare brands offering thoughtful arrays of moisturizers, serums, cleansers, and more formulated with hydrating elements like hyaluronic acid and glycerin. The American brand suits mature skin and sensitive skin best with nourishing compositions, while the Japanese brand provides gentle daily care ideally suited for sensitive skin and mature skin. Both brands differ in their specific targeted solutions, such as the former brand providing the Micro Essence Treatment Lotion, DayWear Moisturizer, and Futurist Peptide-Power Serum Primer, and the latter brand offering the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream.

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Estée Lauder and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Estée Lauder vs Shiseido products

People Say

Estée LauderShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
  • Smoother skin texture and anti-aging Mostly MentionedOften Mentioned
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and fast absorbing feel Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
  • Radiant glow and brightening effects Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives me that glass skin look — Estée Lauder Advanced Night Repair”
  • Luxurious texture and feel Sometimes NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “Has a luxurious feel and texture. — Estée Lauder Re-Nutriv”
  • Gentle cleansing and makeup removal Often MentionedRarely Noted
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point and expensive cost Mostly MentionedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
    • “too pricey — Estée Lauder Micro Essence Treatment Lotion”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Shiseido Ultimune Power Infusing Concentrate”
  • Scent and fragrance complaints Often MentionedOften Mentioned
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”
    • “strong scent — Estée Lauder Advanced Night Cleansing Gelée”
    • “overpowering scent, like a musty room — Estée Lauder DayWear Moisturizer”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging issues and design Sometimes NotedSometimes Noted
    • “lid is hard to open — Estée Lauder Advanced Night Cleansing Gelée”
    • “Please make a jar or refill that is not as big and heavy. — Estée Lauder Re-Nutriv”
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”
  • Lack of results Sometimes NotedRarely Noted
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “no visible lifting, just a moisturizer, didn't erase deep wrinkles — Shiseido VITAL PERFECTION”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”

Estée Lauder vs Shiseido routines for dry skin

Buy Estée Lauder routine · CA$386.99 · 76% fitBuy Shiseido routine · CA$185.97 · 74% fitSee multi-brand routine · 99% fit

Estée Lauder vs Shiseido routines for oily skin

Buy Shiseido routine · CA$313.33 · 84% fitBuy Estée Lauder routine · CA$510.40 · 75% fitSee multi-brand routine · 96% fit

Estée Lauder vs Shiseido routines for combination skin

Buy Shiseido routine · CA$256.43 · 83% fitBuy Estée Lauder routine · CA$424.49 · 75% fitSee multi-brand routine · 96% fit

Questions and answers

Estée Lauder or Shiseido: which is better?

Both brands offer solid options, but Estée Lauder is particularly well-suited for shoppers focused on gentle cleansing and smoothing texture. Hyaluronic acid helps maintain skin hydration across products from both lines.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

What is the difference between Estée Lauder and Shiseido?

Estee Lauder tends to focus more on mature, sensitive, and acne-prone skin with fragrance-free options across most of its products, while Shiseido emphasizes sensitive skin, mature skin, and dark spots with more fragranced formulas. Both brands provide key ingredients like glycerin and hyaluronic acid to help deliver deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Estée Lauder or Shiseido for dry skin?

For dry skin, Estée Lauder is the better choice because the products on this page achieve a High routine fit compared to Shiseido's Average fit level. Both brands rely on key ingredients like hyaluronic acid and glycerin to help deliver deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Estée Lauder or Shiseido: which cleanser is better?

Estée Lauder cleansers are better for gentle cleansing and makeup removal, while Shiseido cleansers are known for deep-cleansing efficiency. Both brands feature key ingredients like glycerin across their products on this page.

Which is more affordable, Estée Lauder or Shiseido?

Both Estée Lauder and Shiseido face frequent shopper complaints about a high price point, so neither brand is more affordable. Reviewers mention the expensive cost equally for the products on this page.

Estée Lauder or Shiseido: which brand has fewer fragrance complaints?

Estée Lauder has fewer scent and fragrance complaints than Shiseido. The products on this page for Estée Lauder have no fragrance listed in 12 out of 14 cases, whereas Shiseido has fragrance listed in 15 out of 20 products.

Estée Lauder or Shiseido: which performs better for smoother skin texture and anti-aging?

Estée Lauder performs better for smoother skin texture and anti-aging among the products on this page. Both brands rely heavily on ingredients like hyaluronic acid and glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Estée Lauder or Shiseido: which offers more fragrance-free products?

Estée Lauder offers more fragrance-free products on this page, with 12 out of 14 products listing no fragrance. In comparison, only 5 of Shiseido's 20 products are fragrance-free.

Estée Lauder or Shiseido for oily skin?

Both Estée Lauder and Shiseido offer products with a High routine fit for oily skin. Both brands include key ingredients like glycerin and hyaluronic acid across their lines, which helps provide balanced hydration without feeling heavy.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Estée Lauder or Shiseido: which moisturizer is better?

When it comes to moisturizers, both Estée Lauder and Shiseido offer great options, but Estée Lauder is better for smoother texture and anti-aging. Estée Lauder also tends to be better for gentle cleansing, while Shiseido provides more luxurious textures and a radiant glow.

Dermatologic Therapy, 2022

Estée Lauder or Shiseido for sensitive skin?

Both Estée Lauder and Shiseido fit sensitive skin well, with Estée Lauder achieving a High Lovi fit level for this skin type. Estée Lauder has fewer fragranced options on this page, as 12 of its 14 products list no fragrance compared to only 5 of 20 products for Shiseido.

Estée Lauder or Shiseido: which sunscreen is better?

For sunscreens on this page, Estée Lauder features the DayWear Moisturizer with a Superior fit for dry sensitive skin, dry skin, sensitive skin, and mature skin, while Shiseido offers options like the Benefiance Wrinkle Smoothing Day Cream, which also has a Superior fit for mature skin, sensitive skin, and dry sensitive skin. Both brands utilize key ingredients like hyaluronic acid and glycerin to help provide deep hydration alongside sun protection.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Estée Lauder or Shiseido for acne-prone skin?

Both Estée Lauder and Shiseido offer products well-suited for acne-prone skin, with routine fit levels rated as High for both brands on this page. Estée Lauder stands out on this page for offering more fragrance-free options, as 12 of its 14 products list no fragrance compared to only 5 of 20 for Shiseido.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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