Beauty of Joseon vs Olay
Beauty of Joseon and Olay are two popular skincare brands offering thoughtfully formulated moisturizers, serums, and more, enriched with key ingredients like niacinamide and glycerin. Beauty of Joseon is a Korean brand founded in 2016 and owned by Goodai Global Inc. since 2019 that suits dry skin and sensitive skin best, while the other brand is best suited for sensitive skin and acne-prone skin. Both brands feature standout products for specific concerns such as dark spots and mature skin, and their formulations differ as the first brand additionally utilizes hyaluronic acid for its anti-wrinkle effects. Through these gentle and effective daily care options, niacinamide improves wrinkles and hyperpigmentation, and glycerin increases skin hydration and barrier function.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
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This page compares some of the most popular Beauty of Joseon and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Olay products
People Say
Texture and Lightweight Feel Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “absorbs quickly — Olay Vitamin C Serum”
- “Absorbs so quickly! — Olay Regenerist Regenerating Serum”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
- “light and smooth — Olay Ultimate Eye Cream”
Gentle and Non-Irritating Formula Mostly MentionedOften Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
- “doesn't strip my skin — Olay Regenerating Cream Cleanser”
Radiance and Glow Sometimes NotedOften Mentioned
- “iridescent glow — Olay Super Serum”
- “hides dark shadows — Olay Ultimate Eye Cream”
- “skin looks brighter — Olay Vitamin C Serum”
- “gives a glass skin look — Beauty of Joseon Glow Serum”
Softening Fine Lines and Texture Rarely NotedOften Mentioned
- “skin feels baby soft — Olay Retinol24”
- “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
- “clears up puffiness — Olay Advanced Eye Cream”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
Fragrance-Free Formulation Rarely NotedSometimes Noted
- “no scent — Olay Super Serum Night Repair”
- “love that it's fragrance-free — Olay Retinol24”
- “great for sensitive eyes — Olay Ultimate Eye Cream”
- “love that it has no scent — Beauty of Joseon Radiance Cleansing Balm”
Breakouts and Skin Reactions Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
- “caused cystic acne — Olay Retinol24”
- “Caused breakouts — Olay Regenerist Micro-Sculpting Cream”
Scent and Fragrance Preferences Often MentionedSometimes Noted
- “Fragrance can be an irritant — Olay Regenerist Micro-Sculpting Cream”
- “floral scent — Olay Super Serum”
- “smells like plastic — Olay Retinol24”
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
Packaging and Design Issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “hard to dispense — Olay Super Serum”
Beauty of Joseon vs Olay routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Ginseng Essence Water
Morning
$17.79
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
$20.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
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Nourishing Mask
Centella Asiatica Calming Mask
Once a week
$25.00
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
$20.20
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
-
Moisturizer
Regenerist Luminous Tone Perfecting Cream
Morning · Evening · Once a week
$49.97
-
SPF
Regenerist Micro-Sculpting Cream
Morning
$23.54
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy Beauty of Joseon routine · $128.39 · 87% fit
Buy Olay routine · $154.40 · 83% fitSee multi-brand routine · 99% fit
Beauty of Joseon vs Olay routines for oily skin
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
$20.20
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Super Serum
Morning · Evening · Once a week
$29.94
-
SPF
Regenerist Whip Face Moisturizer SPF 25
Morning
$22.12
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Oil Minimizing Clean Toner
Evening
$10.33
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
$17.79
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
$20.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
$18.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
$20.00
Buy Olay routine · $296.19 · 84% fit
Buy Beauty of Joseon routine · $210.39 · 80% fitSee multi-brand routine · 98% fit
Beauty of Joseon vs Olay routines for combination skin
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
$20.20
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Super Serum
Morning · Evening · Once a week
$29.94
-
SPF
Regenerist Micro-Sculpting Cream
Morning
$23.54
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Oil Minimizing Clean Toner
Evening
$10.33
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
$17.79
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
$19.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
$18.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
$20.00
Buy Olay routine · $286.61 · 83% fit
Buy Beauty of Joseon routine · $209.39 · 81% fitSee multi-brand routine · 97% fit
Questions and answers
Beauty of Joseon or Olay: which is better?
Both Beauty of Joseon and Olay offer high overall routine fits across most skin types, but Olay achieves a High fit for mature skin while Beauty of Joseon achieves an Average fit. Niacinamide, featured across the products on this page for both brands, helps reduce cutaneous pigmentation and suppresses melanosome transfer.
What is the difference between Beauty of Joseon and Olay?
Beauty of Joseon and Olay both offer products on this page that fit most skin types well, but Olay achieves a High fit level for mature skin compared to an Average fit for Beauty of Joseon. Reviewers note that the products on this page from Beauty of Joseon excel in gentle formulas, while Olay performs better for radiance and softening fine lines. Niacinamide, featured across the products on this page for both brands, may help reduce cutaneous pigmentation.
Beauty of Joseon or Olay for dry skin?
Both Beauty of Joseon and Olay offer a high routine fit for dry skin with the products on this page. Ingredients like hyaluronic acid and glycerin in their formulations help deliver deep hydration and moisturization.
Beauty of Joseon or Olay: which cleanser is better?
Both Beauty of Joseon and Olay offer a range of cleansers on this page that generally fit most skin types well. Beauty of Joseon provides options like the Green Plum Refreshing Cleanser which fits sensitive and acne-prone skin at a high level, while Olay features products such as the Regenerating Cream Cleanser that also fits these skin types well.
Which is more affordable, Beauty of Joseon or Olay?
The products on this page do not provide pricing information, so it is not possible to determine whether Beauty of Joseon or Olay is more affordable.
Beauty of Joseon or Olay for fragrance-free formulation?
Olay does better for fragrance-free formulation because nearly all the products on this page are fragrance-free and reviewers note its fragrance-free options well. Beauty of Joseon also features no added fragrance across the products on this page.
Beauty of Joseon or Olay for oily skin?
Both Beauty of Joseon and Olay offer high routine fit levels for oily skin on the products on this page. Beauty of Joseon relies on key ingredients like niacinamide and ginseng, while Olay features niacinamide, peptides, and hyaluronic acid.
Beauty of Joseon or Olay: which moisturizer is better?
Both Beauty of Joseon and Olay offer moisturizers on this page that achieve high fit levels for dry and sensitive skin. For mature skin, Olay products on this page reach a superior fit level, whereas Beauty of Joseon reaches an average level.
Beauty of Joseon or Olay for sensitive skin?
Both Beauty of Joseon and Olay offer routines with a high fit level for sensitive skin. Reviewers note that the products on this page for Beauty of Joseon feature gentle, non-irritating formulas and list no fragrance in their ingredients.
Beauty of Joseon or Olay: which sunscreen is better?
Beauty of Joseon Relief Sun: Rice + Probiotics and Olay Regenerist Whip Face Moisturizer SPF 25 both fit oily skin and dry sensitive skin at a High level on this page. Niacinamide helps reduce pigmentation.
Beauty of Joseon or Olay for acne-prone skin?
Both Beauty of Joseon and Olay offer routines with a high fit level for acne-prone skin. The products on this page help deliver effective key ingredients like Niacinamide, which may assist in improving skin texture and controlling oil.
Beauty of Joseon or Olay for mature skin?
Olay fits mature skin better than Beauty of Joseon, as Olay achieves a High routine fit level compared to Beauty of Joseon's Average level. The products on this page for Olay include multiple items specifically targeted for mature skin, such as Regenerist Micro-Sculpting Cream.
Beauty of Joseon or Olay for skin with dark spots?
Both Beauty of Joseon and Olay offer products on this page that fit skin with dark spots at a High level. Niacinamide, which is found across the products of both brands, helps reduce cutaneous pigmentation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Neuroimmunomodulatory compound for sensitive skin care: in vitro and clinical assessment
Comedogenicity in rabbit: some cosmetic ingredients/vehicles
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Dually functionalized dendrimer for stimuli-responsive release of active ingredients into the skin
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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