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#ootd skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

#ootd is a Korean skincare brand founded in 2021 and owned by Art & Design International Co., Ltd..

ootdbeauty.krcosmeticsbusiness.comtracxn.com

#ootd is beloved for its thoughtful serums and eye products, which rely on carefully balanced formulas. Its products suit all skin types best, offering targeted daily care. For acne-prone skin, the standout solution is the Dark Spot Vitamin C Serum, while the Intensive Eye Serum addresses skin with dark spots.

This page covers some of the most popular #ootd products; for the whole #ootd range, with a fit score for every product, use the Lovi app.

Other #ootd products

Questions and answers

Is #ootd worth it?

#ootd rates Superior for dry, oily, sensitive, combination, and acne-prone skin, and all the #ootd products on this page list no fragrance. This makes the brand a worthwhile choice for shoppers seeking well-rounded, gentle care.

What are #ootd's best products?

The Dark Spot Vitamin C Serum is one of #ootd's best products, as Lovi rates it Superior for both dry skin and acne-prone skin. It helps brighten dark spots and smooth the skin while keeping formulas free of added fragrance.

Journal of Cosmetic Dermatology, 2020Journal of Periodontology, 2009

Does #ootd cause breakouts?

#ootd is unlikely to cause breakouts, as the #ootd products on this page are fragrance-free and Lovi rates the brand's routine Superior for acne-prone skin.

Is #ootd fragrance-free?

Yes, every one of the #ootd products on this page lists no fragrance in its ingredients.

What are the key ingredients in #ootd products?

The #ootd products on this page include key ingredients like vitamin C for brightening and sodium hyaluronate for hydration. Ascorbic acid helps improve uneven skin tone and dark spots, while sodium hyaluronate helps keep dry skin soft and smooth.

Journal of Cosmetic Dermatology, 2020

How do I build a #ootd skincare routine?

To build a #ootd skincare routine, apply the Dark Spot Vitamin C Serum first to help brighten and smooth the skin, and follow with the Intensive Eye Serum around the eyes. Lovi rates the #ootd-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Journal of Cosmetic Dermatology, 2020

Where can I buy #ootd, and how much does it cost?

You can buy #ootd on Amazon US, where the products on this page are priced at $18.73.

What are good alternatives to #ootd?

Good alternatives to #ootd include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea as similar brands with pages on Lovi.

#ootd vs SKIN1004: which is better?

#ootd rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, making it a stronger match across all these skin types than SKIN1004. Additionally, the #ootd products on this page are fragrance-free.

Who owns #ootd, and where is it from?

#ootd is a Korean brand founded in 2021, owned by Art & Design International Co., Ltd..

ootdbeauty.krcosmeticsbusiness.comtracxn.com

Is #ootd cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list #ootd as cruelty-free.

Research behind #ootd's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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