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#ootd skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

#ootd is a Korean skincare brand founded in 2021 and owned by Art & Design International Co., Ltd..

ootdbeauty.krcosmeticsbusiness.comtracxn.com

#ootd is beloved for its thoughtful serums and eye products, which rely on carefully balanced formulas. Its products suit all skin types best, offering targeted daily care. For acne-prone skin, the standout solution is the Dark Spot Vitamin C Serum, while the Intensive Eye Serum addresses skin with dark spots.

This page covers some of the most popular #ootd products; for the whole #ootd range, with a fit score for every product, use the Lovi app.

Other #ootd products

Questions and answers

Is #ootd worth it?

Yes, #ootd is worth it because Lovi rates the #ootd-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Furthermore, every #ootd product on this page lists no fragrance in its ingredients.

What are #ootd's best products?

The #ootd products on this page include the Dark Spot Vitamin C Serum and the Intensive Eye Serum. Lovi rates the Dark Spot Vitamin C Serum Superior for dry skin and acne-prone skin, and High for skin with dark spots, mature skin, combination skin, dry sensitive skin, oily acne-prone skin, oily skin, and sensitive skin. Lovi rates the Intensive Eye Serum High for dry sensitive skin, dry skin, and sensitive skin, and Average for skin with dark spots, mature skin, acne-prone skin, oily skin, combination skin, and oily acne-prone skin.

Does #ootd cause breakouts?

No, #ootd is unlikely to cause breakouts because Lovi rates the brand's routine Superior for acne-prone skin and the Dark Spot Vitamin C Serum as a Superior fit for acne-prone skin.

Is #ootd fragrance-free?

Yes, every one of the #ootd products on this page lists no fragrance in its ingredients.

What are the key ingredients in #ootd products?

The #ootd products on this page include key ingredients like vitamin C for brightening and sodium hyaluronate for keeping skin soft and hydrated. Glycerin and beta-glucan are also included to help calm the skin and support its moisture barrier.

Journal of Cosmetic Dermatology, 2020Dermatologic Therapy, 2022

How do I build a #ootd skincare routine?

To build a #ootd skincare routine, apply the Dark Spot Vitamin C Serum first to help with spots and smooth texture, then follow with the Intensive Eye Serum to care for the delicate eye area. Lovi rates the #ootd-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Journal of Cosmetic Dermatology, 2020

Where can I buy #ootd, and how much does it cost?

#ootd is available at stores in Singapore, where prices on this page range from S$25.68.

What are good alternatives to #ootd?

Good alternatives to #ootd include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which also have brand pages on Lovi.

#ootd vs SKIN1004: which is better?

Lovi rates the #ootd-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin, whereas SKIN1004 routines are rated High for oily, combination, and acne-prone skin. Both brands offer solid options depending on your specific skin needs.

Who owns #ootd, and where is it from?

#ootd is a Korean brand founded in 2021, owned by Art & Design International Co., Ltd..

ootdbeauty.krcosmeticsbusiness.comtracxn.com

Is #ootd cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list #ootd as cruelty-free.

Research behind #ootd's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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