#ootd skincare
#ootd is a Korean skincare brand founded in 2021 and owned by Art & Design International Co., Ltd..
ootdbeauty.krcosmeticsbusiness.comtracxn.com
#ootd is beloved for its thoughtful serums and eye products, which rely on carefully balanced formulas. Its products suit all skin types best, offering targeted daily care. For acne-prone skin, the standout solution is the Dark Spot Vitamin C Serum, while the Intensive Eye Serum addresses skin with dark spots.
This page covers some of the most popular #ootd products; for the whole #ootd range, with a fit score for every product, use the Lovi app.
Other #ootd products
Questions and answers
Is #ootd worth it?
Yes, #ootd is worth it because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every #ootd product on this page also lists no fragrance in its ingredients.
What are #ootd's best products?
Does #ootd cause breakouts?
No, #ootd is unlikely to cause breakouts, as the brand fits acne-prone skin with a Superior level. The Dark Spot Vitamin C Serum has a Superior fit for acne-prone skin, helping to keep skin calm and clear.
Journal of Cosmetic Dermatology, 2020Journal of Periodontology, 2009
Is #ootd fragrance-free?
Yes, every one of the #ootd products on this page lists no fragrance in its ingredients.
What are the key ingredients in #ootd products?
The #ootd products on this page feature key ingredients like vitamin C for brightening and sodium hyaluronate for soft, hydrated skin. Lovi rates the #ootd-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Journal of Cosmetic Dermatology, 2020Dermatologic Therapy, 2022
How do I build a #ootd skincare routine?
To build an #ootd skincare routine, apply the Dark Spot Vitamin C Serum first to help brighten and smooth the skin, followed by the Intensive Eye Serum to care for the delicate eye area. Every #ootd product on this page is formulated without fragrance, and Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to #ootd?
Good alternatives to #ootd include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have brand pages on Lovi.
#ootd vs SKIN1004: which is better?
Lovi rates #ootd Superior for dry, oily, sensitive, combination, and acne-prone skin, outperforming SKIN1004 across all of those skin types. In addition, every #ootd product on this page lists no fragrance in its ingredients.
Who owns #ootd, and where is it from?
#ootd is a Korean brand founded in 2021, owned by Art & Design International Co., Ltd..
Is #ootd cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list #ootd as cruelty-free.
Research behind #ootd's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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