#ootd skincare
#ootd is a Korean skincare brand founded in 2021 and owned by Art & Design International Co., Ltd..
ootdbeauty.krcosmeticsbusiness.comtracxn.com
#ootd is beloved for its thoughtful serums and eye products, which rely on carefully balanced formulas. Its products suit all skin types best, offering targeted daily care. For acne-prone skin, the standout solution is the Dark Spot Vitamin C Serum, while the Intensive Eye Serum addresses skin with dark spots.
This page covers some of the most popular #ootd products; for the whole #ootd range, with a fit score for every product, use the Lovi app.
Other #ootd products
Questions and answers
Is #ootd worth it?
Yes, #ootd is worth it because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every #ootd product on this page also lists no fragrance in its ingredients.
What are #ootd's best products?
Does #ootd cause breakouts?
The #ootd products on this page are unlikely to cause breakouts because Lovi rates the Dark Spot Vitamin C Serum Superior for acne-prone skin and the Intensive Eye Serum Average for acne-prone skin.
Is #ootd fragrance-free?
Yes, every one of the #ootd products on this page lists no fragrance in its ingredients.
What are the key ingredients in #ootd products?
#ootd products feature key ingredients like sodium hyaluronate, ascorbic acid, and glycerin, which help keep skin hydrated, bright, and smooth.
How do I build a #ootd skincare routine?
To build a #ootd skincare routine, apply the Dark Spot Vitamin C Serum first to help brighten dark spots and smooth the skin. Follow with the Intensive Eye Serum to care for the delicate eye area. Lovi rates the #ootd-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy #ootd, and how much does it cost?
You can buy #ootd at stores in Canada, and prices on this page are CA$19.99.
What are good alternatives to #ootd?
Good alternatives to #ootd with similar skincare pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
#ootd vs SKIN1004: which is better?
Lovi rates #ootd Superior for dry, oily, sensitive, combination, and acne-prone skin, while SKIN1004 rates Superior for dry and sensitive skin and High for the rest. Both brands offer solid routines, but #ootd edges ahead with higher overall fit scores across most skin types.
Who owns #ootd, and where is it from?
#ootd is a Korean brand founded in 2021, owned by Art & Design International Co., Ltd..
Is #ootd cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list #ootd as cruelty-free.
Research behind #ootd's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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