🇺🇸United States

FRANKLY skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

FRANKLY is a Korean skincare brand founded in 2022 and owned by The Cookie Co., Ltd..

preqin.combefrankly.compitchbook.comtracxn.com

FRANKLY is beloved for its targeted serums and meticulously balanced formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Retinol 0.1 Cream for acne-prone skin and the Closer Serum for skin with dark spots. The brand continues to cultivate a dedicated following through thoughtful formulation and consistent results.

This page covers some of the most popular FRANKLY products; for the whole FRANKLY range, with a fit score for every product, use the Lovi app.

FRANKLY serums and treatments

Questions and answers

Is FRANKLY worth it?

FRANKLY is worth it, as Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The FRANKLY products on this page are fragrance-free and cost $12.50.

What are FRANKLY's best products?

FRANKLY features two serums on this page, Closer Serum and Retinol 0.1 Cream. Lovi rates Retinol 0.1 Cream High for mature and combination skin, while Closer Serum receives Average fit across skin types.

Does FRANKLY cause breakouts?

FRANKLY is unlikely to cause breakouts, and Lovi rates Retinol 0.1 Cream High for acne-prone skin. The FRANKLY products on this page list no fragrance in their ingredients.

Is FRANKLY fragrance-free?

Yes, every product from FRANKLY on this page lists no fragrance in its ingredients.

What are the key ingredients in FRANKLY products?

FRANKLY products contain key ingredients like retinol, which helps smooth out wrinkles and improve skin firmness. Retinol stimulates collagen production in aging skin, supporting a softer and more youthful texture.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

How do I build a FRANKLY skincare routine?

To build a FRANKLY routine, you can combine the Closer Serum for everyday care with the Retinol 0.1 Cream to smooth and firm the skin. Lovi rates the FRANKLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin types.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Where can I buy FRANKLY, and how much does it cost?

FRANKLY is available on Amazon US, with prices on this page starting at $12.50.

What are good alternatives to FRANKLY?

Good alternatives to FRANKLY include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated brand pages on Lovi.

FRANKLY vs SKIN1004: which is better?

FRANKLY rates slightly higher than SKIN1004 for oily, combination, and acne-prone skin, while both brands rate Superior for dry and sensitive skin. Lovi rates the FRANKLY-focused routine Superior across all five skin types.

Who owns FRANKLY, and where is it from?

FRANKLY is a Korean brand founded in 2022, owned by The Cookie Co., Ltd..

preqin.combefrankly.compitchbook.comtracxn.com

Is FRANKLY cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list FRANKLY as cruelty-free.

Research behind FRANKLY's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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