🇦🇺Australia

FRANKLY skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

FRANKLY is a Korean skincare brand founded in 2022 and owned by The Cookie Co., Ltd..

preqin.combefrankly.compitchbook.comtracxn.com

FRANKLY is beloved for its targeted serums and meticulously balanced formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Retinol 0.1 Cream for acne-prone skin and the Closer Serum for skin with dark spots. The brand continues to cultivate a dedicated following through thoughtful formulation and consistent results.

This page covers some of the most popular FRANKLY products; for the whole FRANKLY range, with a fit score for every product, use the Lovi app.

FRANKLY serums and treatments

Questions and answers

Is FRANKLY worth it?

FRANKLY is worth it as the FRANKLY products on this page are priced accessibly from A$25.90 and Lovi rates the FRANKLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are FRANKLY's best products?

FRANKLY rates High for mature, combination, and acne-prone skin with its Retinol 0.1 Cream, while its Closer Serum rates Average for all skin types. Lovi rates the FRANKLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does FRANKLY cause breakouts?

FRANKLY products are unlikely to cause breakouts because acne-prone skin has a High or Average fit for the serums on this page, and Lovi rates FRANKLY-focused routines Superior for acne-prone skin.

Is FRANKLY fragrance-free?

Yes, every one of the FRANKLY products on this page lists no fragrance in its ingredients.

What are the key ingredients in FRANKLY products?

FRANKLY products contain key ingredients like retinol, sodium hyaluronate, and Centella asiatica extract. These components help smooth wrinkles and keep skin hydrated. Every product from FRANKLY on this page contains no fragrance.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

How do I build a FRANKLY skincare routine?

To build a FRANKLY skincare routine, you can use the Closer Serum for everyday care and follow with the Retinol 0.1 Cream to help smooth lines and improve skin texture. Lovi rates FRANKLY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Where can I buy FRANKLY, and how much does it cost?

You can buy FRANKLY in Australia through the stores on Lovi. Prices on the page range from A$25.90 to A$25.90, with most falling within that same range.

What are good alternatives to FRANKLY?

Good alternatives to FRANKLY with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.

FRANKLY vs SKIN1004: which is better?

FRANKLY rates slightly higher than SKIN1004 for dry, oily, sensitive, combination, and acne-prone skin, with FRANKLY-focused routines rated Superior across all these skin types. Every FRANKLY product on this page also lists no fragrance in its ingredients.

Who owns FRANKLY, and where is it from?

FRANKLY is a Korean brand founded in 2022, owned by The Cookie Co., Ltd..

preqin.combefrankly.compitchbook.comtracxn.com

Is FRANKLY cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list FRANKLY as cruelty-free.

Research behind FRANKLY's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play