FRANKLY skincare
FRANKLY is a Korean skincare brand founded in 2022 and owned by The Cookie Co., Ltd..
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FRANKLY is beloved for its targeted serums and meticulously balanced formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Retinol 0.1 Cream for acne-prone skin and the Closer Serum for skin with dark spots. The brand continues to cultivate a dedicated following through thoughtful formulation and consistent results.
This page covers some of the most popular FRANKLY products; for the whole FRANKLY range, with a fit score for every product, use the Lovi app.
FRANKLY serums and treatments
Questions and answers
Is FRANKLY worth it?
Yes, FRANKLY is worth considering because Lovi rates the FRANKLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from FRANKLY on this page contains no fragrance. Furthermore, ingredients like retinol help improve the look of aging skin and support collagen.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
What are FRANKLY's best products?
FRANKLY fits best with its brand-focused routines, for which Lovi rates dry, oily, sensitive, combination, and acne-prone skin Superior. Among individual items, Retinol 0.1 Cream rates High for mature skin, combination skin, acne-prone skin, skin with dark spots, and oily acne-prone skin, while Closer Serum rates Average across all skin types.
Does FRANKLY cause breakouts?
FRANKLY is unlikely to cause breakouts, and Lovi rates the brand-focused routine Superior for acne-prone skin. Retinol helps smooth the skin and supports a clear complexion.
Archives of Dermatology, 2007International Journal of Cosmetic Science, 2017
Is FRANKLY fragrance-free?
Yes, every one of the FRANKLY products on this page lists no fragrance in its ingredients.
What are the key ingredients in FRANKLY products?
FRANKLY products include key ingredients such as retinol, sodium hyaluronate, and glycerin, which help smooth and moisturize the skin. Retinol helps reduce signs of aging by stimulating collagen accumulation.
The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022
How do I build a FRANKLY skincare routine?
To build a FRANKLY skincare routine, you can combine the Closer Serum for everyday care with the Retinol 0.1 Cream to target fine lines and uneven tone. Lovi rates the FRANKLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Where can I buy FRANKLY, and how much does it cost?
FRANKLY products are available on Lovi in stores across Saudi Arabia. Prices on the page range from SAR 82.47 to SAR 82.47.
What are good alternatives to FRANKLY?
Good alternatives to FRANKLY include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have pages on Lovi. Lovi rates FRANKLY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
FRANKLY vs SKIN1004: which is better?
FRANKLY and SKIN1004 both suit multiple skin needs, but FRANKLY rates better across several skin types. Lovi rates the FRANKLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, whereas the SKIN1004-focused routine rates High for most of those types.
Who owns FRANKLY, and where is it from?
FRANKLY is a Korean brand founded in 2022, owned by The Cookie Co., Ltd..
Is FRANKLY cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list FRANKLY as cruelty-free.
Research behind FRANKLY's key ingredients
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.


