FRANKLY skincare
FRANKLY is a Korean skincare brand founded in 2022 and owned by The Cookie Co., Ltd..
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FRANKLY is beloved for its targeted serums and meticulously balanced formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Retinol 0.1 Cream for acne-prone skin and the Closer Serum for skin with dark spots. The brand continues to cultivate a dedicated following through thoughtful formulation and consistent results.
This page covers some of the most popular FRANKLY products; for the whole FRANKLY range, with a fit score for every product, use the Lovi app.
FRANKLY serums and treatments
Questions and answers
Is FRANKLY worth it?
FRANKLY is worth considering because Lovi rates it Superior for most skin types, including dry, oily, sensitive, combination, and acne-prone skin. Every product from FRANKLY on this page contains no fragrance, and prices are CA$19.99.
What are FRANKLY's best products?
Does FRANKLY cause breakouts?
FRANKLY is unlikely to cause breakouts because its range is fragrance-free and includes products like Retinol 0.1 Cream that rate High for acne-prone skin. Lovi rates the FRANKLY-focused routine Superior for acne-prone skin.
Is FRANKLY fragrance-free?
Yes, every FRANKLY product on this page lists no fragrance in its ingredients, helping keep your skincare simple and gentle. Lovi rates the FRANKLY-focused routine Superior for sensitive skin.
What are the key ingredients in FRANKLY products?
The FRANKLY products on this page include key ingredients like retinol, hyaluronic acid, glycerin, and Centella asiatica extract. Retinol helps smooth the look of wrinkles by encouraging skin cell renewal, while ingredients like hyaluronic acid and glycerin support hydration.
The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022
How do I build a FRANKLY skincare routine?
To build a FRANKLY skincare routine, you can combine the Closer Serum and Retinol 0.1 Cream, which work well across most skin types. Lovi rates the FRANKLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy FRANKLY, and how much does it cost?
You can buy FRANKLY in Canada, where prices on this page range from CA$19.99 to CA$19.99.
What are good alternatives to FRANKLY?
Good alternatives to FRANKLY include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. These brands offer similar skincare options that may fit your routine.
FRANKLY vs SKIN1004: which is better?
FRANKLY and SKIN1004 are both great options, with Lovi rating the FRANKLY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. For dry skin, both brands tie at a Superior fit, while FRANKLY reaches a Superior fit for oily, sensitive, combination, and acne-prone skin compared to SKIN1004's High fit.
Who owns FRANKLY, and where is it from?
FRANKLY is a Korean brand founded in 2022, owned by The Cookie Co., Ltd..
Is FRANKLY cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list FRANKLY as cruelty-free.
Research behind FRANKLY's key ingredients
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.


