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FRANKLY skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

FRANKLY is a Korean skincare brand founded in 2022 and owned by The Cookie Co., Ltd..

preqin.combefrankly.compitchbook.comtracxn.com

FRANKLY is beloved for its targeted serums and meticulously balanced formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Retinol 0.1 Cream for acne-prone skin and the Closer Serum for skin with dark spots. The brand continues to cultivate a dedicated following through thoughtful formulation and consistent results.

This page covers some of the most popular FRANKLY products; for the whole FRANKLY range, with a fit score for every product, use the Lovi app.

FRANKLY serums and treatments

Questions and answers

Is FRANKLY worth it?

FRANKLY is worth it, as Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every FRANKLY product on this page also lists no fragrance in its ingredients.

What are FRANKLY's best products?

FRANKLY's Retinol 0.1 Cream is the top choice on the page, rating High for mature, combination, acne-prone, and dark-spot-prone skin. Retinol helps smooth fine lines and improve the look of aging skin by boosting collagen.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Does FRANKLY cause breakouts?

FRANKLY is unlikely to cause breakouts, as the FRANKLY products on this page list no fragrance in their ingredients. Lovi rates the FRANKLY-focused routine Superior for acne-prone skin.

Is FRANKLY fragrance-free?

Yes, every product from FRANKLY on this page lists no fragrance in its ingredients.

What are the key ingredients in FRANKLY products?

FRANKLY includes retinol in Retinol 0.1 Cream on this page, which helps smooth mature skin and fade dark spots. Retinol stimulates collagen accumulation to improve aging skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

How do I build a FRANKLY skincare routine?

To build a FRANKLY routine, apply the Closer Serum first to help keep skin hydrated, followed by the Retinol 0.1 Cream to help smooth fine lines and improve skin texture. Lovi rates the FRANKLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from FRANKLY on this page is fragrance-free.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

Where can I buy FRANKLY, and how much does it cost?

You can buy FRANKLY in Singapore, where prices on this page range from S$14.04 to S$14.04.

What are good alternatives to FRANKLY?

Good alternatives to FRANKLY with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.

FRANKLY vs SKIN1004: which is better?

FRANKLY and SKIN1004 are both great choices, but FRANKLY rates slightly higher with a Superior fit for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Who owns FRANKLY, and where is it from?

FRANKLY is a Korean brand founded in 2022, owned by The Cookie Co., Ltd..

preqin.combefrankly.compitchbook.comtracxn.com

Is FRANKLY cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list FRANKLY as cruelty-free.

Research behind FRANKLY's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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