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Allies of Skin vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and the purest are skincare lines offering distinct daily solutions for various complexions. Allies of Skin provides rich moisturizers, serums, and eye products featuring niacinamide, while the purest is cherished for gentle moisturizers and mild, understated formulas. The former suits dry and mature skin best, addressing aging signs and hyperpigmentation, whereas the latter works well for sensitive, dry, and combination skin, offering reliable support for acne-prone skin. Both brands differ in their formulation intensity and targeted concerns, yet each delivers thoughtful care.

This page compares some of the most popular Allies of Skin and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs the purest products

Questions and answers

Allies of Skin or the purest: which is better?

Allies of Skin is generally better for the products on this page, as it offers a wider range of high-fit options across skin types with fragrance-free formulas. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer.

The British Journal of Dermatology, 2002

What is the difference between Allies of Skin and the purest?

Allies of Skin fits dry, mature, and dry sensitive skin best with fragrance-free products on this page, whereas the purest features products on this page that may include fragrance and have lower Lovi fit levels for several skin types. Niacinamide in Allies of Skin helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Allies of Skin or the purest: which moisturizer is better?

Allies of Skin is the better choice for moisturizers on this page, as its products avoid fragrance and achieve High or Superior Lovi fit levels for most skin types. In comparison, the purest only offers a single moisturizer on this page that contains fragrance and has a Low fit for several skin types.

Which is more affordable, Allies of Skin or the purest?

Reviews for Allies of Skin frequently note a high price point.

Which causes fewer breakouts, Allies of Skin or the purest?

Allies of Skin is a better fit for acne-prone skin on this page, with several products rated High for that skin type, whereas the purest solutions moisturizer has a Low fit for acne-prone skin.

How do the founding years and parent companies of Allies of Skin and the purest compare?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers a greater variety of products on this page, and how do their fragrance-free options differ?

Allies of Skin offers a greater variety of products on this page, and every single one of its products lists no fragrance in its ingredients. In contrast, the purest includes fragrance in its only product on this page.

What specific skin types are best suited for Allies of Skin based on its brand-focused routines?

Allies of Skin is best suited for dry skin, mature skin, and dry sensitive skin based on its brand-focused routines. The products on this page help provide gentle and effective care for these skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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