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Allies of Skin vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and the purest are two distinct skincare lines offering thoughtful daily support and targeted treatments. Allies of Skin is loved for its luxurious moisturizers, potent serums, and targeted eye products formulated with powerhouse ingredients like niacinamide, suiting dry skin and acne-prone skin best thanks to their deeply nourishing and clarifying formulations. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas, suiting sensitive, dry, and combination skin best owing to their mild nature. While both provide reliable daily care, they differ in their formulation intensity, with the first brand emphasizing active transformation and the second offering consistent, understated performance.

This page compares some of the most popular Allies of Skin and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs the purest products

Questions and answers

Allies of Skin or the purest: which is better?

Allies of Skin fits dry skin, acne-prone skin, and oily acne-prone skin best on this page, whereas the purest fits sensitive skin. Probiotics help improve human skin health.

International Journal of Medical Sciences, 2021Experimental Dermatology, 2019

What is the difference between Allies of Skin and the purest?

Allies of Skin fits dry skin, acne-prone skin, and oily acne-prone skin best with fragrance-free formulas, whereas the purest includes fragrance in its products on this page and has lower overall Lovi fit ratings for most skin types.

Allies of Skin or the purest: which moisturizer is better?

Allies of Skin offers moisturizers on this page that generally fit dry skin, acne-prone skin, and oily acne-prone skin better than the purest, while every Allies of Skin product on this page lists no fragrance compared to the purest product which contains fragrance.

Which is more affordable, Allies of Skin or the purest?

The purest is more affordable, whereas reviewers on this page note that Allies of Skin has a high price point.

Which causes fewer breakouts, Allies of Skin or the purest?

Allies of Skin fits acne-prone skin and oily acne-prone skin at a High level, whereas the products on this page from the purest rate Low for acne-prone and oily acne-prone skin. Allies of Skin relies on ingredients like niacinamide, which helps manage skin issues.

The British Journal of Dermatology, 2002

Which brand has more fragrance-free products, Allies of Skin or the purest?

Allies of Skin has more fragrance-free products, as every product on its page lists no fragrance. In comparison, the single product listed for the purest contains fragrance.

How do the founding years and parent companies of Allies of Skin and the purest compare?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers a greater variety of products for mature skin according to the Lovi fit levels?

Allies of Skin offers a greater variety of products for mature skin on this page, with multiple items reaching High or Superior Lovi fit levels. In contrast, the purest lists only one moisturizer with an Average Lovi fit level for mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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