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Allies of Skin vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and the purest are thoughtfully crafted skincare brands offering reliable daily support through gentle moisturizers, serums, and targeted treatments. Allies of Skin is loved for its hardworking ingredients like niacinamide, suiting dry, sensitive, and uneven skin types best, while the purest is deeply cherished for its mild nature, suiting sensitive, dry, and combination skin best. The first brand is known for standout products like the Molecular Saviour Probiotics Treatment Mist for acne-prone skin, the Peptides & Antioxidants Firming Daily Treatment for skin with dark spots, and the Peptides & Omegas Firming Eye Cream for mature skin. Ultimately, they differ in their specific formulations, with both earning praise through consistent, understated performance.

This page compares some of the most popular Allies of Skin and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs the purest products

Questions and answers

Allies of Skin or the purest: which is better?

Allies of Skin is generally better for the products on this page, offering fragrance-free formulas with high Lovi fit levels across multiple skin types, whereas the purest includes fragrance in its options. Reviewers often mention positive experiences with Allies of Skin's calming serums and moisturizers, though some note initial skin reactions.

What is the difference between Allies of Skin and the purest?

Allies of Skin offers fragrance-free products on this page with high Lovi fit levels across multiple skin types, while the purest features a moisturizer that contains fragrance. Reviewers note that Allies of Skin provides gentle and effective formulas, though some users experience initial irritation.

Allies of Skin or the purest: which moisturizer is better?

Allies of Skin offers better moisturizers on this page, as they feature higher Lovi fit levels across most skin types and list no fragrance. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Which is more affordable, Allies of Skin or the purest?

The purest tends to be more affordable, whereas reviewers often mention that Allies of Skin has a high price point.

Which causes fewer breakouts, Allies of Skin or the purest?

Allies of Skin is a better fit for acne-prone skin, as its products on this page achieve High to Superior Lovi fit levels, whereas the purest rates Low for acne-prone skin.

How do the foundation years and parent companies of Allies of Skin and the purest compare?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas the purest was founded later in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more fragrance-free products, Allies of Skin or the purest?

Allies of Skin has more fragrance-free products, as every product on its page lists no fragrance in its ingredients, whereas the purest has fragrance in its product.

How does the Lovi fit level for dry skin compare between Allies of Skin's moisturizers and the purest's solutions?

Allies of Skin has a higher Lovi fit level for dry skin across its moisturizers on this page, rated Average to Superior, while the purest's solutions are rated Average.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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