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Allies of Skin vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and the purest are two distinct skincare lines offering thoughtful daily support and targeted treatments. Allies of Skin is loved for its luxurious moisturizers, potent serums, and targeted eye products formulated with powerhouse ingredients like niacinamide, suiting dry skin and acne-prone skin best thanks to their deeply nourishing and clarifying formulations. Meanwhile, the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas, suiting sensitive, dry, and combination skin best owing to their mild nature. While both provide reliable daily care, they differ in their formulation intensity, with the first brand emphasizing active transformation and the second offering consistent, understated performance.

This page compares some of the most popular Allies of Skin and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs the purest products

Questions and answers

Allies of Skin or the purest: which is better?

Allies of Skin is the better choice for the products on this page, as it features fragrance-free formulas and high Lovi fit levels across multiple skin types like dry, acne-prone, and mature skin. In contrast, the purest offers only one product on this page, which contains fragrance and has lower fit levels for most skin types.

What is the difference between Allies of Skin and the purest?

Allies of Skin is generally a better fit for dry, acne-prone, and mature skin types with its fragrance-free products on this page, while the purest features a moisturizer that contains fragrance and has lower fit levels for oily and acne-prone skin.

Allies of Skin or the purest: which moisturizer is better?

Allies of Skin is the better choice for a moisturizer because the products on this page list no fragrance and feature key ingredients like niacinamide, whereas the purest includes fragrance and achieves a lower Lovi fit for most skin types.

The British Journal of Dermatology, 2002

Which is more affordable, Allies of Skin or the purest?

The purest is more affordable, whereas Allies of Skin carries a high price point according to reviewers.

Which causes fewer breakouts, Allies of Skin or the purest?

Allies of Skin is the better choice for acne-prone skin because the products on this page achieve High fits for that skin type, whereas the purest has a Low fit. Allies of Skin formulas feature Niacinamide, which helps regulate oil and reduce blemishes.

The British Journal of Dermatology, 2002

How do the founding years and parent companies of Allies of Skin and the purest compare?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers products with no fragrance, Allies of Skin or the purest?

Allies of Skin offers products with no fragrance, as every product on this page lists no fragrance in its ingredients, whereas the purest includes fragrance in its products.

How many products are listed for Allies of Skin compared to the purest?

Allies of Skin has six products listed on this page, whereas the purest features only one. Allies of Skin covers a much wider variety of serums, moisturizers, and treatments across different skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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