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Allies of Skin vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and the purest are skincare lines offering distinct daily solutions for various complexions. Allies of Skin provides rich moisturizers, serums, and eye products featuring niacinamide, while the purest is cherished for gentle moisturizers and mild, understated formulas. The former suits dry and mature skin best, addressing aging signs and hyperpigmentation, whereas the latter works well for sensitive, dry, and combination skin, offering reliable support for acne-prone skin. Both brands differ in their formulation intensity and targeted concerns, yet each delivers thoughtful care.

This page compares some of the most popular Allies of Skin and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs the purest products

Questions and answers

Allies of Skin or the purest: which is better?

Allies of Skin is generally better for most users because the products on this page offer higher Lovi fit levels across multiple skin types and feature fragrance-free formulas. In contrast, the purest only includes a single moisturizer with lower overall compatibility and added fragrance.

What is the difference between Allies of Skin and the purest?

Allies of Skin offers a wider range of fragrance-free serums and moisturizers with high Lovi fit levels for dry, mature, and combination skin, whereas the purest features just one fragranced product on this page with lower fits for many skin types.

Allies of Skin or the purest: which moisturizer is better?

When comparing moisturizers, Allies of Skin is the better choice because the products on this page achieve High to Superior Lovi fit levels across most skin types, whereas the purest moisturizer only reaches a High fit for sensitive skin and Low for others. Additionally, Allies of Skin products on this page list no fragrance, while the purest option contains fragrance.

Which is more affordable, Allies of Skin or the purest?

The purest is more affordable, whereas Allies of Skin has a high price point that is mostly mentioned by reviewers. At the same time, Allies of Skin features a broader range of products on this page without fragrance.

Which causes fewer breakouts, Allies of Skin or the purest?

Allies of Skin is unlikely to cause breakouts for most users, as its products on this page feature high Lovi fit levels for acne-prone skin, whereas the purest rates low for acne-prone skin.

Between Allies of Skin and the purest, which brand has products that are fragrance-free?

Allies of Skin has products on this page that are fragrance-free, whereas the purest includes fragrance in its products.

How do the founding years and parent companies of Allies of Skin and the purest compare?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers a wider variety of product types on this page, such as serums and eye creams?

Allies of Skin offers a wider variety of product types on this page, featuring multiple serums, moisturizers, and an eye cream, whereas the purest features only a moisturizer. Niacinamide helps brighten the skin and fade dark spots across Allies of Skin formulas.

The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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