🇦🇪United Arab Emirates

Anua Heartleaf 70% Soothing Cream for mature skin

High

  • SuperiorNormal Skin Fit
  • HighEffectiveness
  • ExcellentSafety

A great choice for mature skin; a few moisturizers fit it even better.

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Excellent suitability for your normal skin is provided by Houttuynia Cordata Extract and Centella Asiatica Extract, which offer anti-inflammatory action and support barrier repair.
  • The formula offers excellent moisturizing and soothing benefits due to the presence of these key ingredients in moderate concentrations, which are supportive for general skin health.
  • The safety profile is excellent, with no risks of irritation due to the absence of prohibited or harsh ingredients and the presence of soothing components like Centella Asiatica Extract and Madecassic Acid.

How to apply

  • Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
  • Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
  • Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
  • Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
  • Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.

People Say

★4.7Overall rating based on 1.2k+ reviews

Based on a very large amount of data, this lightweight gel-cream is highly effective at instantly soothing redness and strengthening the skin barrier, making it ideal for sensitive, acne-prone, and combination skin types. It provides a refreshing burst of hydration and applies smoothly under makeup. Users with very dry skin, however, may find it insufficient for intense moisture needs, particularly during colder months.

Highlights

  • Lightweight texture Mostly Mentioned
    • “gel-cream texture”
    • “absorbs quickly”
    • “not greasy”
    • “no sticky residue”
    • “feels like water”
  • Soothes redness Mostly Mentioned
    • “calms redness instantly”
    • “soothes sensitive skin”
    • “healed my barrier”
    • “reduced blind pimples”
  • Provides hydration Often Mentioned
    • “bursting with moisture”
    • “hydrating without clogging”
    • “leaves skin soft”
    • “plump and hydrated”
    • “good for oily/combo”
  • Good ingredients Sometimes Noted
    • “70% Heartleaf”
    • “contains Ceramides”
    • “Panthenol included”
    • “clean ingredients”
    • “fragrance-free options”
  • Works with makeup Sometimes Noted
    • “layers well under makeup”
    • “velvety finish”
    • “doesn't pill”
    • “smooth base”
    • “glass skin glow”
  • Not enough moisture Sometimes Noted
    • “not moisturizing enough”
    • “need to layer”
    • “too light for winter”
    • “dryness returns quickly”
    • “not occlusive enough”
  • Caused breakouts Rarely Noted
    • “caused millia”
    • “broke me out”
    • “clogged pores”
    • “caused whiteheads”
    • “skin reaction”
  • Expensive for size Rarely Noted
    • “small tube”
    • “expensive for size”
    • “runs out fast”
    • “pricey”
    • “wish it was bigger”
  • Texture issues Rarely Noted
    • “feels oily at first”
    • “slightly sticky initially”
    • “takes time to absorb”
    • “too watery”
    • “film on skin”
  • Unpleasant scent Rarely Noted
    • “fishy smell”
    • “unique scent”
    • “strange odor”
    • “unpleasant smell”
    • “stank at beginning”

Sources: lovi.care, iherb.com, oliveyoung.com, stylekorean.com, yesstyle.com, stylevana.com, and more

Questions and answers

What makes ANUA Heartleaf 70% Soothing Cream a great fit for mature skin?

This cream is a great fit because it contains heartleaf and centella asiatica extracts, which calm the skin and help repair the skin barrier. It also has a very safe formula with soothing ingredients like panthenol and madecassic acid that keep the skin comfortable without any irritation.

Indian Journal of Pharmaceutical Sciences, 2016The Journal of Dermatological Treatment, 2017

Which ingredients make this cream a good fit for mature skin?

Heartleaf Extract, Centella Asiatica Extract, Portulaca Oleracea Extract, Niacinamide, and Panthenol make this cream a great fit because they calm irritation and help repair your skin barrier. These soothing ingredients work together to provide deep moisture and support overall skin health with very little risk of irritation.

Indian Journal of Pharmaceutical Sciences, 2016The Journal of Dermatological Treatment, 2017

What does Heartleaf Extract do for mature skin?

Heartleaf Extract helps calm mature skin and protects it from daily stress by fighting off harmful free radicals and reducing redness. Studies show it supports skin health through strong antioxidant and anti-inflammatory properties.

Nutrients, 2024Free Radical Biology & Medicine, 2026

What does Centella Asiatica Extract do for mature skin?

Centella Asiatica Extract helps mature skin by improving moisture, reducing moisture loss, and supporting collagen production to keep skin firm and smooth. It also provides antioxidant and calming benefits that help protect against everyday stress and visible signs of aging.

Scientific Reports, 2021International Journal of Molecular Sciences, 2025

Where does this cream go in a skincare routine for mature skin?

This cream goes as the moisturizer step in both your morning and evening skincare routines. It helps keep your skin soft and calm by providing great moisture and barrier support without any risk of irritation.

The Journal of Dermatological Treatment, 2022Indian Journal of Pharmaceutical Sciences, 2016

Can I use this cream with retinol, and in what order?

You can use this cream with retinol by applying it as your moisturizer step after your retinol treatment in the evening, or before retinol to help buffer potential irritation. This helps calm the skin and supports barrier repair while you use stronger active ingredients.

Cutis, 2006Journal of Drugs in Dermatology, 2012

How often should I use this cream?

This cream is a great fit for your mature skin and can be used daily as part of your morning and evening routines. Applying a moisturizer like this twice a day helps keep skin hydrated and supports barrier repair while improving overall texture.

Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021

Can this cream clog pores, cause breakouts or purging for mature skin?

This cream is unlikely to clog pores or cause breakouts for mature skin. Its gentle, soothing ingredients help calm the skin without heavy oils that typically lead to clogged pores.

Indian Journal of Pharmaceutical Sciences, 2016The Journal of Dermatological Treatment, 2017

Can I use this cream around the eyes or on my body?

This cream is well-suited for use around the eyes and on the body because its gentle, soothing ingredients help keep delicate areas calm and well-moisturized. Its safe formula is unlikely to cause irritation on thinner skin areas.

Indian Journal of Pharmaceutical Sciences, 2016The Journal of Dermatological Treatment, 2017

Is this cream fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements.

    Indian Journal of Pharmaceutical Sciences, 2016
  • Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing.

    Journal of Alternative and Complementary Medicine, 2020
  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability.

    The Journal of Dermatological Treatment, 2017
  • Co-delivery of paeonol and madecassoside via nanoemulsions improved transdermal delivery, promoted barrier repair proteins, inhibited inflammatory cytokine secretion in cellular and 3D models, and reduced transepidermal water loss and acne in human facial skin compared to free components.

    Molecules, 2023
  • Quercetin phospholipids 1% cream significantly reduced UV-, histamine-, and chemical-induced skin erythema (-10.05%) and mean wheal diameter in 30 healthy human volunteers, showing comparable efficacy to 1% dexchlorpheniramine cream.

    Clinical, Cosmetic and Investigational Dermatology, 2016
  • Quercetin-loaded niosomes formulated with Span60-RH40 at a 9:11 mass ratio improved quercetin solubility, photostability, sustained release, and transdermal penetration, yielding a skin retention 2.95 times higher than quercetin solution.

    Molecules, 2019
  • Optimized rutin-loaded glycerosomes formulated into a nanosunscreen gel demonstrated sustained drug release, greater skin permeation, good antioxidant activity, and better epidermal retention compared to the dermis, indicating high safety, stability, and sun protection factor values for topical administration.

    Gels, 2023
  • Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.

    Journal of Cosmetic Dermatology, 2019
  • Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline.

    Experimental Dermatology, 2008
  • Treatment with an asiaticoside-containing cream applied twice daily for 12 weeks significantly improved periorbital wrinkles in 65% of 27 female volunteers compared to a vehicle control cream.

    International Journal of Cosmetic Science, 2008
  • Topical purslane at 5% and 10% concentrations achieved alleviation of symptoms and lesion remission comparable to topical 0.1% triamcinolone acetonide in 34 subjects with oral lichen planus over 90 days.

    BMC Oral Health, 2023
  • Facial masks containing low-temperature extracted Portulaca oleracea protect sensitive skin from photothermal stimulation and improve skin barrier function during photorejuvenation.

    Cutaneous and Ocular Toxicology, 2025
  • Portulaca oleracea extract ameliorated skin barrier damage and inflammation induced by combined exposure to glycolic acid and UVB in HaCaT cells.

    Cutaneous and Ocular Toxicology, 2022
  • Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.

    Journal of Cosmetic Dermatology, 2021
  • Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.

    The Journal of Investigative Dermatology, 2008
  • Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.

    Dermatologic Surgery, 2005
  • Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.

    American Journal of Clinical Dermatology, 2002
  • Topical dexpanthenol formulated in lipophilic vehicles improved stratum corneum hydration and reduced transepidermal water loss compared to vehicle control in humans.

    Arzneimittel-Forschung, 2000
  • Hyaluronic acid, hyaluronic acid plus dexpanthenol, and isotonic saline nasal sprays all significantly improved dry nose symptoms over four weeks in 240 patients, with hyaluronic acid plus dexpanthenol providing superior nasal moisturisation compared to the other two.

    Auris, Nasus, Larynx, 2020

Ingredients

Houttuynia Cordata Extract, Butylene Glycol, Glycerin, Isoamyl Laurate, Water, Pentylene Glycol, 1,2-Hexanediol, Centella Asiatica Extract, Portulaca Oleracea Extract, Betaine, Madecassic Acid, Asiatic Acid, Asiaticoside, Chlorella Vulgaris Extract, Panthenol, Ethylhexylglycerin, Hydrogenated Polydecene, Glucose, Niacinamide, Vinyl Dimethicone, Caprylyl Methicone, Hydroxyethyl Acrylate Sodium Acryloyldimethyl Taurate Copolymer, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Dimethiconol, Polymethylsilsesquioxane, Glyceryl Acrylate Acrylic Acid Copolymer, Tromethamine, Ammonium Acryloyldimethyltaurate Vp Copolymer, Fructooligosaccharides, Fructose, Dipotassium Glycyrrhizate, Sodium Phytate, Dipropylene Glycol, Tocopherol, Xanthan Gum

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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Prices checked 6 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates.

How does it fit your skin?

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