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Paula's Choice vs Blume

Paula's Choice and Blume are well-regarded skincare brands that offer distinct approaches to daily care. The American brand Paula's Choice, founded in 1995 and owned by Unilever since 2021, features serums, cleansers, moisturizers, toners, and more built around hyaluronic acid, glycerin, and vitamin c, suiting oily skin and combination skin best. Conversely, the Canadian brand Blume, founded in 2018, is widely loved for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin best. While both support a healthy complexion through targeted offerings like the Skin Balancing Pore-Reducing Toner and Meltdown Gel Cream, they differ in their primary ingredients and ideal skin types.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular Paula's Choice and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Blume: which is better?

Paula's Choice offers a much wider variety of products on this page than Blume, fitting oily, combination, and acne-prone skin best. Blume features only the Meltdown Gel Cream, which has a high fit for acne-prone, oily, and sensitive skin types.

What is the difference between Paula's Choice and Blume?

Paula's Choice offers a wide selection of fragrance-free products on this page tailored best for oily, combination, and acne-prone skin, while Blume features a single moisturizer called Meltdown Gel Cream. Paula's Choice products on this page list no fragrance in their ingredients, similar to Blume.

Paula's Choice or Blume: which moisturizer is better?

Paula's Choice offers a wide selection of moisturizers on this page that generally suit oily, combination, and acne-prone skin well, while Blume features the Meltdown Gel Cream, which helps hydrate and balance acne-prone and sensitive skin.

Which is more affordable, Paula's Choice or Blume?

Reviewers mostly mentioned high prices as a drawback for the products on this page by Paula's Choice, while no pricing issues are noted for Blume.

When and where were Paula's Choice and Blume founded, and who owns them now?

Paula's Choice was founded in 1995 in the United States and is owned by Unilever, whereas Blume was founded in 2018 in Canada and remains independently owned.

Do any products from Paula's Choice or Blume contain added fragrance?

Every product on this page from both Paula's Choice and Blume lists no fragrance in its ingredients.

What key ingredients are found across the products of both brands?

Paula's Choice features a wide variety of key ingredients across the products on this page, including hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E. In contrast, Blume's products on this page do not list specific key ingredients across the range.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.