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Paula's Choice vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Blume are well-regarded skincare brands that offer distinct approaches to daily care. The American brand Paula's Choice, founded in 1995 and owned by Unilever since 2021, features serums, cleansers, moisturizers, toners, and more built around hyaluronic acid, glycerin, and vitamin c, suiting oily skin and combination skin best. Conversely, the Canadian brand Blume, founded in 2018, is widely loved for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin best. While both support a healthy complexion through targeted offerings like the Skin Balancing Pore-Reducing Toner and Meltdown Gel Cream, they differ in their primary ingredients and ideal skin types.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

Blume is a Canadian skincare brand founded in 2018.

beautymatter.combusinessinsider.comtracxn.comblume.com

This page compares some of the most popular Paula's Choice and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Blume products

Questions and answers

Paula's Choice or Blume: which is better?

Paula's Choice offers a much wider variety of products on this page than Blume, fitting oily, combination, and acne-prone skin best. Lovi gives Paula's Choice products high fit ratings across many skin types.

What is the difference between Paula's Choice and Blume?

Paula's Choice offers a wide variety of fragrance-free products on this page tailored for oily, combination, and acne-prone skin, while Blume features a single moisturizer suitable for multiple skin types.

Paula's Choice or Blume: which moisturizer is better?

Paula's Choice offers a wide selection of moisturizers with varying Lovi fit levels across skin types, such as the Clinical Ceramide-Enriched Firming Moisturizer and Clear Oil-Free Moisturizer, whereas Blume features the Meltdown Gel Cream, which has a High fit for acne-prone, oily, and dry skin.

Which is more affordable, Paula's Choice or Blume?

Reviewers note that Paula's Choice products have a high price, while Blume is not mentioned for high pricing on this page. Lovi does not provide pricing comparisons for these brands.

Which causes fewer breakouts, Paula's Choice or Blume?

Both brands offer products that help with breakouts, as Paula's Choice features items like the CLEAR Pore Normalizing Cleanser with a Superior Lovi fit for acne-prone skin, and Blume offers the Meltdown Gel Cream with a High Lovi fit for acne-prone skin.

When were Paula's Choice and Blume founded, and who owns them?

Paula's Choice was founded in 1995 in the United States and has been owned by Unilever since 2021, while Blume was founded in 2018 in Canada and remains independently owned.

Do any products from Paula's Choice or Blume contain fragrance?

Every product on this page from both Paula's Choice and Blume lists no fragrance in its ingredients.

What are some key ingredients found across Paula's Choice products?

The products on this page from Paula's Choice feature key ingredients like hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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