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Paula's Choice vs Blume

Paula's Choice and Blume are well-regarded skincare brands that offer distinct approaches to daily care. The American enterprise, founded in 1995, features serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin C that suit oily and acne-prone skin best. Meanwhile, the Canadian brand founded in 2018 is widely loved for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin. While both support a healthy complexion, they differ in their specific formulations and target skin types.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular Paula's Choice and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Blume: which is better?

Paula's Choice offers a much wider variety of targeted serums and exfoliants on this page, whereas Blume features only a single moisturizer. Lovi gives Paula's Choice a Superior fit for oily and acne-prone skin types across its products on this page.

What is the difference between Paula's Choice and Blume?

Paula's Choice offers a wide range of fragrance-free products on this page tailored for oily and acne-prone skin, while Blume features just one moisturizer, Meltdown Gel Cream, that is fragrance-free and helps various skin types.

Paula's Choice or Blume: which moisturizer is better?

Paula's Choice offers a wider range of moisturisers and treatments tailored to specific skin types, whereas Blume features the Meltdown Gel Cream, which Lovi rates as High for acne-prone, oily, and sensitive skin.

Which is more affordable, Paula's Choice or Blume?

Reviews mostly mention a high price for the products on this page from Paula's Choice. Blume is an independent brand founded in Canada in 2018, whereas Paula's Choice is owned by Unilever.

Which causes fewer breakouts, Paula's Choice or Blume?

Both brands offer products that help with breakouts, as Paula's Choice fits acne-prone skin best and Blume features Meltdown Gel Cream for acne-prone skin. Lovi rates the products on this page for acne-prone skin with levels ranging from Superior to Average.

When and where were Paula's Choice and Blume founded?

Paula's Choice was founded in 1995 in the United States, while Blume was founded in 2018 in Canada.

Which brand offers a larger product selection for dry skin according to the Lovi fit levels?

Paula's Choice offers a much larger product selection for dry skin compared to Blume on this page, featuring numerous items with Superior or High fit levels for dry skin.

What are the main skin types that Paula's Choice routines fit best?

Paula's Choice routines fit oily skin, acne-prone skin, and oily acne-prone skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.