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Paula's Choice vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Blume are established skincare brands catering to different complexions through targeted formulations. The American brand features serums, cleansers, moisturizers, toners, and more built around hyaluronic acid, glycerin, and vitamin c, suiting combination and oily skin best, while the Canadian brand is widely loved for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin best. Specifically, glycerin significantly increased skin hydration and restored barrier function in these offerings. They differ primarily in their ingredient focus and the specific skin types they prioritize.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

Blume is a Canadian skincare brand founded in 2018.

beautymatter.combusinessinsider.comtracxn.comblume.com

This page compares some of the most popular Paula's Choice and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Blume products

Questions and answers

Paula's Choice or Blume: which is better?

Paula's Choice offers a much wider selection of fragrance-free products on this page tailored for combination, oily, and acne-prone skin, whereas Blume features only a single moisturizer. Reviewers note that Paula's Choice delivers smooth texture and effective anti-aging serums, though high prices are mostly mentioned.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between Paula's Choice and Blume?

Paula's Choice offers a wide selection of products on this page tailored for combination, oily, and acne-prone skin, whereas Blume features just a single moisturizer. Additionally, Paula's Choice was founded in the United States and is owned by Unilever, while Blume is an independent Canadian company.

Paula's Choice or Blume: which moisturizer is better?

Paula's Choice offers a wider variety of moisturizers with specialized Lovi fit levels for different skin types compared to Blume, which features only one option on this page. Paula's Choice Clear Oil-Free Moisturizer achieves a High fit for oily skin and acne-prone skin, while Blume Meltdown Gel Cream has a High fit across acne-prone skin, oily skin, dry skin, and sensitive skin.

Which is more affordable, Paula's Choice or Blume?

Reviewers mostly note that Paula's Choice has a high price, while Blume offers Meltdown Gel Cream as the only product on its page.

Where and when were Paula's Choice and Blume founded, and who currently owns each company?

Paula's Choice was founded in 1995 in the United States and is currently owned by Unilever. Blume was founded in 2018 in Canada and remains independently owned.

How do the Lovi fit levels for dry skin compare between Paula's Choice products and Blume's Meltdown Gel Cream?

For dry skin, the products on this page by Paula's Choice range widely in their Lovi fit levels, spanning from Superior to Caution, while Blume's Meltdown Gel Cream has a High Lovi fit.

What are the main key ingredients found across products from both brands?

Paula's Choice products on this page feature key ingredients like hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E, while Blume's single listed product does not highlight these specific compounds across its page.

Drug Delivery, 2017Carcinogenesis, 2001

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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