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Paula's Choice vs Blume

Paula's Choice and Blume are well-regarded skincare brands that offer distinct approaches to daily care. The American enterprise, founded in 1995, features serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin C that suit oily and acne-prone skin best. Meanwhile, the Canadian brand founded in 2018 is widely loved for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin. While both support a healthy complexion, they differ in their specific formulations and target skin types.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular Paula's Choice and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Paula's Choice or Blume: which is better?

Paula's Choice offers a much wider variety of products on this page compared to Blume, fitting oily, acne-prone, and mature skin best. Lovi gives Paula's Choice products high to superior fit levels across most skin types, whereas Blume features only a single moisturizer.

What is the difference between Paula's Choice and Blume?

Paula's Choice offers a wide selection of products on this page tailored for oily, acne-prone, and mature skin, whereas Blume features just one moisturizer. Both brands provide fragrance-free formulas.

Paula's Choice or Blume: which moisturizer is better?

Paula's Choice offers a wide selection of moisturizers with varying Lovi fit levels across skin types, such as the Replenishing Moisturizer, which has a Superior fit for mature skin. Blume offers the Meltdown Gel Cream, which has a High fit for acne-prone, oily, and dry skin.

Which is more affordable, Paula's Choice or Blume?

Reviewers mostly mentioned high prices as a drawback for the products on this page by Paula's Choice, while Blume offers more budget-friendly options.

When and where were Paula's Choice and Blume founded, and who owns them now?

Paula's Choice was founded in 1995 in the United States and is currently owned by Unilever, whereas Blume was founded in 2018 in Canada and remains independently owned.

Do any products from Paula's Choice or Blume contain added fragrance?

Every product on this page from Paula's Choice and Blume lists no fragrance in its ingredients, so they are fragrance-free.

What skin types do Paula's Choice skincare routines fit best according to the brand?

According to the brand's routines, Paula's Choice skincare products on this page fit oily skin, acne-prone skin, and mature skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.