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Paula's Choice vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Blume are well-regarded skincare brands that offer distinct approaches to daily care. The American enterprise, founded in 1995, features serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin C that suit oily and acne-prone skin best. Meanwhile, the Canadian brand founded in 2018 is widely loved for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin. While both support a healthy complexion, they differ in their specific formulations and target skin types.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

Blume is a Canadian skincare brand founded in 2018.

beautymatter.combusinessinsider.comtracxn.comblume.com

This page compares some of the most popular Paula's Choice and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Blume products

Questions and answers

Paula's Choice or Blume: which is better?

Paula's Choice offers a much wider variety of products on this page tailored to different skin types and concerns, whereas Blume features just a single moisturizer. Paula's Choice is generally a better fit for oily, acne-prone, and mature skin.

What is the difference between Paula's Choice and Blume?

Paula's Choice offers a broad range of fragrance-free cleansers, exfoliants, and serums with fit levels up to Superior for skin types like oily and mature skin, whereas Blume features a single fragrance-free moisturizer on the page with a High fit for acne-prone skin.

Paula's Choice or Blume: which moisturizer is better?

Paula's Choice offers a wider variety of moisturizers tailored to different skin types, with options like their Clinical Ceramide-Enriched Firming Moisturizer and Clear Oil-Free Moisturizer, whereas Blume features a single all-around option, the Meltdown Gel Cream, which has a high fit for acne-prone, oily, and dry skin.

Which is more affordable, Paula's Choice or Blume?

Reviewers note that Paula's Choice products have a high price, while Blume is not mentioned for high pricing on this page.

When and where were Paula's Choice and Blume founded, and who owns them now?

Paula's Choice was founded in 1995 in the United States and is owned by Unilever, while Blume was founded in 2018 in Canada and remains independently owned.

Do any products from Paula's Choice or Blume contain fragrance in their ingredients?

Every product on this page from Paula's Choice and Blume lists no fragrance in its ingredients.

What are some of the key ingredients used across products from Paula's Choice?

Paula's Choice uses key ingredients such as hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E across the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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