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Paula's Choice vs Blume

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Blume are well-regarded skincare brands that offer distinct approaches to daily care. The American enterprise, founded in 1995, features serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin C that suit oily and acne-prone skin best. Meanwhile, the Canadian brand founded in 2018 is widely loved for its nourishing moisturizers and thoughtful formulas that suit sensitive, acne-prone, and dry skin. While both support a healthy complexion, they differ in their specific formulations and target skin types.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

Blume is a Canadian skincare brand founded in 2018.

beautymatter.combusinessinsider.comtracxn.comblume.com

This page compares some of the most popular Paula's Choice and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Blume products

Questions and answers

What is the difference between Paula's Choice and Blume?

Paula's Choice offers a wide variety of products on this page tailored best for oily, acne-prone, and oily acne-prone skin, whereas Blume features just a single moisturizer. Reviewers note that Paula's Choice delivers smooth textures and anti-aging serums, though high prices and packaging issues are mostly mentioned.

Paula's Choice or Blume: which moisturizer is better?

Paula's Choice offers a wide selection of moisturizers with varying fit levels for different skin types, whereas Blume features the Meltdown Gel Cream, which has a High fit for acne-prone, oily, and dry skin on the products on this page.

Which is more affordable, Paula's Choice or Blume?

Reviews mostly mention a high price for the products on this page by Paula's Choice, whereas Blume is not noted for high pricing.

Which causes fewer breakouts, Paula's Choice or Blume?

Both Paula's Choice and Blume help reduce breakouts, as Paula's Choice is best suited for acne-prone skin and Blume offers Meltdown Gel Cream which has a High fit level for acne-prone skin.

When and where were Paula's Choice and Blume founded, and who currently owns each company?

Paula's Choice was founded in 1995 in the United States and is currently owned by Unilever. Blume was founded in 2018 in Canada and remains independently owned.

How do the Lovi fit levels for the Meltdown Gel Cream by Blume compare across different skin types to Paula's Choice moisturizers?

For the Meltdown Gel Cream, Lovi rates the fit as High for acne-prone, oily acne-prone, oily, dry, sensitive, and combination skin, and Average for skin with dark spots, dry sensitive, and mature skin. In comparison, Paula's Choice moisturizers on this page achieve a High fit for some skin types, such as oily skin for the Clear Oil-Free Moisturizer and dry skin for the Hydrating Treatment Mask, but their ratings vary more widely across types.

What are the key ingredients and fragrance statuses shared across products from both Paula's Choice and Blume?

Both Paula's Choice and Blume share key ingredients such as hyaluronic acid, glycerin, vitamin C, licorice root, niacinamide, salicylic acid, green tea, and vitamin E across the products on this page. Every product from both brands also lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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