The INKEY List vs Pixi
The INKEY List and Pixi are British skincare brands offering moisturizers, serums, toners, and eye products. The INKEY List relies on glycerin to build formulas best suited for sensitive and combination skin, while Pixi provides carefully balanced formulas for sensitive and mature skin. Both brands address specific concerns with targeted products, such as hydrating treatments for acne-prone skin, brightening options for dark spots, and repairing formulas for mature skin. Ultimately, the brands differ in their founding years, ownership, and core ingredient approaches.
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com
Pixi is a British skincare brand founded in 1999.
pixibeauty.comtracxn.compitchbook.com
This page compares some of the most popular The INKEY List and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The INKEY List vs Pixi products
People Say
Hydration & Plumping Often MentionedMostly Mentioned
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
- “Instant surge of hydration — Pixi Hydrating Milky Mist”
- “deeply hydrates and balances — Pixi Antioxidant Tonic”
Gentle & Soothing Formula Often MentionedOften Mentioned
- “Great for sensitive skin — The INKEY List PHA Toner”
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
- “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
- “calms my redness instantly — Pixi Rose Tonic”
Lightweight & Fast-Absorbing Texture Mostly MentionedOften Mentioned
- “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
- “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
- “Absorbs quickly — Pixi Hydrating Milky Mist”
Miscellaneous Positive Features Sometimes NotedOften Mentioned
- “Easy to use — Pixi Glow Peel Pads”
- “lovely subtle rose scent — Pixi Rose Tonic”
- “love the included spatula — Pixi DetoxifEYE Depuffing Eye Patches”
- “bags are gone — The INKEY List Caffeine Eye Cream”
Radiance & Glow Not notedMostly Mentioned
- “gives instant glow — Pixi Glow Tonic”
- “Skin is noticeably brighter — Pixi Glow Peel Pads”
- “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
Affordable Price & Value Mostly MentionedNot noted
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
Sticky, Tacky, or Oily Finish Sometimes NotedOften Mentioned
- “Feels tacky on skin — The INKEY List PHA Toner”
- “Leaves a greasy film on face after washing — The INKEY List Oat Cleansing Balm”
- “too greasy — Pixi Glow Mist”
- “I just could not get past this heavy feel. — Pixi Vitamin-C Serum”
Strong Scent or Fragrance Sometimes NotedOften Mentioned
- “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
- “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
- “smells plasticky — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
- “smell is overpowering — Pixi Glow Tonic”
Miscellaneous Texture & Formula Issues Often MentionedSometimes Noted
- “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
- “separates foundation — Pixi Glow Mist”
- “patches tear easily — Pixi DetoxifEYE Depuffing Eye Patches”
- “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
Packaging Issues Often MentionedSometimes Noted
- “Spits large droplets — Pixi Hydrating Milky Mist”
- “squirts large droplets — Pixi Glow Mist”
- “dropper leaks product — Pixi Rose Oil Blend”
- “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
The INKEY List vs Pixi routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
£8.29
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Hydrating Toner
Hydrating Milky Mist
Morning
£16.00
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Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
£14.74
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SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
£22.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
£11.20
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
£11.49
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
-
SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
£15.00
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
£16.00
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
Buy Pixi routine · £91.61 · 94% fit
Buy The INKEY List routine · £92.69 · 82% fitSee multi-brand routine · 99% fit
The INKEY List vs Pixi routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
£14.05
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
Glow Tonic
Evening
£9.20
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
£22.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
£11.20
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
£11.69
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
£15.00
-
Cleansing Toner
PHA Toner
Evening
£10.50
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
£16.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
Buy Pixi routine · £146.42 · 94% fit
Buy The INKEY List routine · £160.15 · 86% fitSee multi-brand routine · 97% fit
The INKEY List vs Pixi routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
£14.99
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
£14.05
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
£14.80
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
Glow Tonic
Evening
£9.20
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
£22.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
£11.20
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
£30.37
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
£8.99
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
£15.00
-
Cleansing Toner
Glycolic Acid Toner
Evening
£10.50
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
£16.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
Buy Pixi routine · £105.76 · 92% fit
Buy The INKEY List routine · £130.06 · 88% fitSee multi-brand routine · 96% fit
Questions and answers
The INKEY List or Pixi: which is better?
Both brands are well-liked, but they suit different budgets and preferences. The INKEY List stands out for its affordable serums and lightweight, fast-absorbing moisturizers, while Pixi is known for deep hydration and radiance-boosting toners.
What is the difference between The INKEY List and Pixi?
The INKEY List offers more affordable pricing and lightweight, fast-absorbing textures with no fragrance in the products on this page, whereas Pixi delivers better radiance and glow along with deep hydration. Pixi achieves a Superior routine fit for dry skin, while The INKEY List achieves a High routine fit for dry skin.
The INKEY List or Pixi for dry skin?
Pixi offers a Superior routine fit for dry skin, while The INKEY List offers a High fit. Pixi reviewers frequently mention deep hydration and radiance, whereas The INKEY List features fragrance-free products on its page.
The INKEY List or Pixi: which moisturizer is better?
When it comes to moisturizers, The INKEY List features lower prices and lightweight textures, while Pixi focuses on deep hydration and radiance, though it often includes fragrance unlike The INKEY List's fragrance-free formulas.
Which is more affordable, The INKEY List or Pixi?
The INKEY List offers better affordability for both serums and moisturizers among the products on this page.
Between The INKEY List and Pixi, which brand has better fragrance-free options?
The INKEY List has better fragrance-free options because every product on the page lists no fragrance in its ingredients, whereas Pixi has 7 of 10 products with no fragrance and 3 with fragrance.
How do The INKEY List and Pixi compare in terms of packaging quality according to reviewers?
Reviewers note that Pixi has packaging issues, while The INKEY List also struggles with packaging problems.
Which brand performs better for adding radiance and glow to the skin?
Pixi performs better for adding radiance and glow to the skin. Reviewers note that Pixi excels in radiance and glow, and every product on the page from The INKEY List lists no fragrance while Pixi includes scented options.
The INKEY List or Pixi for oily skin?
For oily skin, both The INKEY List and Pixi fit well, with Pixi reaching a Superior routine fit and The INKEY List achieving a High fit. Pixi stands out for radiance and glow, while The INKEY List offers a lighter texture and better value.
The INKEY List or Pixi for sensitive skin?
Both The INKEY List and Pixi achieve a Superior Lovi fit level for sensitive skin, making them equally good options. The INKEY List offers fragrance-free products across its entire range, whereas Pixi features fragrance in 3 of its 10 products on this page.
The INKEY List or Pixi for acne-prone skin?
Pixi fits acne-prone skin with a Superior routine level, while The INKEY List offers a High routine level for acne-prone skin on this page. Every product on The INKEY List page lists no fragrance.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Clinical study of a spray containing birch juice for repairing sensitive skin
Darutoside promotes skin wound healing via regulating macrophage polarization
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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