The INKEY List vs Pixi
The INKEY List and Pixi are British skincare brands offering moisturizers, serums, toners, and eye products, though they diverge in their foundational ingredients and ideal skin types. The INKEY List relies on glycerin to build formulas that suit dry and dry sensitive skin best, while the older brand is beloved for gentle and effective options that suit oily and sensitive skin best. Both feature targeted daily offerings for specific concerns, yet the former focuses on restorative barrier care and the latter delivers balanced, lightweight radiance.
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com
Pixi is a British skincare brand founded in 1999.
pixibeauty.comtracxn.compitchbook.com
This page compares some of the most popular The INKEY List and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The INKEY List vs Pixi products
People Say
Hydration & Plumping Often MentionedMostly Mentioned
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
- “Instant surge of hydration — Pixi Hydrating Milky Mist”
- “deeply hydrates and balances — Pixi Antioxidant Tonic”
Gentle & Soothing Formula Often MentionedOften Mentioned
- “Great for sensitive skin — The INKEY List PHA Toner”
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
- “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
- “calms my redness instantly — Pixi Rose Tonic”
Lightweight & Fast-Absorbing Texture Mostly MentionedOften Mentioned
- “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
- “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
- “Absorbs quickly — Pixi Hydrating Milky Mist”
Miscellaneous Positive Features Sometimes NotedOften Mentioned
- “Easy to use — Pixi Glow Peel Pads”
- “lovely subtle rose scent — Pixi Rose Tonic”
- “love the included spatula — Pixi DetoxifEYE Depuffing Eye Patches”
- “bags are gone — The INKEY List Caffeine Eye Cream”
Radiance & Glow Not notedMostly Mentioned
- “gives instant glow — Pixi Glow Tonic”
- “Skin is noticeably brighter — Pixi Glow Peel Pads”
- “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
Affordable Price & Value Mostly MentionedNot noted
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
Sticky, Tacky, or Oily Finish Sometimes NotedOften Mentioned
- “Feels tacky on skin — The INKEY List PHA Toner”
- “Leaves a greasy film on face after washing — The INKEY List Oat Cleansing Balm”
- “too greasy — Pixi Glow Mist”
- “I just could not get past this heavy feel. — Pixi Vitamin-C Serum”
Strong Scent or Fragrance Sometimes NotedOften Mentioned
- “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
- “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
- “smells plasticky — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
- “smell is overpowering — Pixi Glow Tonic”
Miscellaneous Texture & Formula Issues Often MentionedSometimes Noted
- “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
- “separates foundation — Pixi Glow Mist”
- “patches tear easily — Pixi DetoxifEYE Depuffing Eye Patches”
- “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
Packaging Issues Often MentionedSometimes Noted
- “Spits large droplets — Pixi Hydrating Milky Mist”
- “squirts large droplets — Pixi Glow Mist”
- “dropper leaks product — Pixi Rose Oil Blend”
- “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
The INKEY List vs Pixi routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
S$25.06
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Hydrating Toner
COSRX Propolis Synergy Toner
Morning
S$41.07
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
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SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
S$21.09
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
S$39.68
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Nourishing Mask
MEDIHEAL Collagen Essential Mask
Once a week
S$62.94
-
Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
S$25.06
-
Hydrating Toner
Rose Tonic
Morning
S$32.20
-
Moisturizer
d'Alba First Spray Serum
Morning · Evening · Once a week
S$25.94
-
SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
S$21.09
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
S$39.68
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
S$40.18
-
Nourishing Mask
MEDIHEAL Collagen Essential Mask
Once a week
S$62.94
Buy The INKEY List routine · S$253.28 · 96% fit
Buy Pixi routine · S$247.09 · 93% fitSee multi-brand routine · 99% fit
The INKEY List vs Pixi routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
S$30.40
-
Hydrating Toner
TROIAREUKE H+Cocktail Purifying Ampoule Toner
Morning · Once a week
S$168.51
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
S$44.35
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
PHA Toner
Evening · Once a week
S$26.18
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
S$30.40
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
S$34.28
-
Moisturizer
SKIN1004 Centella Cream
Morning · Evening · Once a week
S$33.87
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
S$40.18
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy The INKEY List routine · S$520.95 · 94% fit
Buy Pixi routine · S$363.28 · 94% fitSee multi-brand routine · 96% fit
The INKEY List vs Pixi routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
S$30.00
-
Hydrating Toner
Whamisa Organic Flowers Toner Deep Rich
Morning · Once a week
S$64.81
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
S$34.59
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Glycolic Acid Toner
Evening · Once a week
S$30.49
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
S$30.00
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
S$34.28
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
S$40.18
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy The INKEY List routine · S$411.40 · 94% fit
Buy Pixi routine · S$329.01 · 93% fitSee multi-brand routine · 97% fit
Questions and answers
The INKEY List or Pixi: which is better?
Both The INKEY List and Pixi reach a Superior Lovi fit level across all skin types, so the better choice depends on your preference for fragrance-free options versus radiance and glow effects. The products on this page from The INKEY List feature no added fragrance, while Pixi is noted more often for radiance and glow alongside some strong scent issues.
What is the difference between The INKEY List and Pixi?
The INKEY List and Pixi are both United Kingdom brands founded in 2018 and 1999 respectively, and the products on this page offer equal routine fit levels across all skin types. However, The INKEY List offers better affordability and lightweight textures, while Pixi provides stronger radiance and glow benefits.
The INKEY List or Pixi for dry skin?
Both The INKEY List and Pixi achieve a superior routine fit level for dry skin. The INKEY List features fragrance-free formulas and includes glycerin across the products on this page, whereas Pixi relies on aloe vera and hyaluronic acid, which may help support hydration and skin healing.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Iranian Journal of Medical Sciences, 2019
The INKEY List or Pixi: which moisturizer is better?
Both The INKEY List and Pixi offer well-liked moisturizers on their respective pages, with The INKEY List doing better for affordable price and value. The INKEY List products on this page list no fragrance in their ingredients, whereas Pixi includes fragrance in some formulations.
Which is more affordable, The INKEY List or Pixi?
The INKEY List does better than Pixi for affordable price and value on the products on this page.
Which brand has better fragrance-free products, The INKEY List or Pixi?
The INKEY List has better fragrance-free products on the page, as every product it lists is fragrance-free. In contrast, Pixi has fragrance in some of its products, such as Glow Tonic and Hydrating Milky Mist.
How do The INKEY List and Pixi compare in terms of providing radiance and glow?
Pixi does better than The INKEY List when it comes to providing radiance and glow. Reviewers mostly mention radiance and glow as a positive feature for Pixi products on this page.
Which brand's products are known for lightweight and fast-absorbing textures, The INKEY List or Pixi?
The products on this page from The INKEY List are known for lightweight and fast-absorbing textures. Reviewers frequently mention this benefit for its moisturizers.
The INKEY List or Pixi for oily skin?
Both The INKEY List and Pixi achieve a Superior routine fit level for oily skin. The INKEY List offers advantages in affordability and lightweight, fast-absorbing texture among the products on this page, while Pixi stands out for radiance, glow, and deep hydration.
The INKEY List or Pixi for sensitive skin?
Both The INKEY List and Pixi achieve a Superior routine fit for sensitive skin. The products on this page for The INKEY List list no fragrance, whereas Pixi includes fragrance in some formulations.
The INKEY List or Pixi for acne-prone skin?
Both The INKEY List and Pixi show a superior routine fit for acne-prone skin on the products on this page. Reviewers note that The INKEY List offers more affordable serums and a lightweight texture, while Pixi provides strong radiance and glow.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Clinical study of a spray containing birch juice for repairing sensitive skin
Darutoside promotes skin wound healing via regulating macrophage polarization
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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