The INKEY List vs Pixi
The INKEY List and Pixi are British skincare brands offering moisturizers, serums, toners, and eye products designed to nourish the complexion. The former brand relies on glycerin to suit sensitive and combination skin, while the latter brand utilizes balanced formulas to support mature and oily skin. Through targeted offerings like toners and serums, both provide reliable results for specific concerns such as acne, dark spots, and aging. Ultimately, the two lines differ in their foundational ingredients and ideal skin types, delivering gentle yet effective daily care.
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com
Pixi is a British skincare brand founded in 1999.
pixibeauty.comtracxn.compitchbook.com
This page compares some of the most popular The INKEY List and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The INKEY List vs Pixi products
People Say
Hydration & Plumping Often MentionedMostly Mentioned
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
- “Instant surge of hydration — Pixi Hydrating Milky Mist”
- “deeply hydrates and balances — Pixi Antioxidant Tonic”
Gentle & Soothing Formula Often MentionedOften Mentioned
- “Great for sensitive skin — The INKEY List PHA Toner”
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
- “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
- “calms my redness instantly — Pixi Rose Tonic”
Lightweight & Fast-Absorbing Texture Mostly MentionedOften Mentioned
- “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
- “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
- “Absorbs quickly — Pixi Hydrating Milky Mist”
Miscellaneous Positive Features Sometimes NotedOften Mentioned
- “Easy to use — Pixi Glow Peel Pads”
- “lovely subtle rose scent — Pixi Rose Tonic”
- “love the included spatula — Pixi DetoxifEYE Depuffing Eye Patches”
- “bags are gone — The INKEY List Caffeine Eye Cream”
Radiance & Glow Not notedMostly Mentioned
- “gives instant glow — Pixi Glow Tonic”
- “Skin is noticeably brighter — Pixi Glow Peel Pads”
- “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
Affordable Price & Value Mostly MentionedNot noted
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
Sticky, Tacky, or Oily Finish Sometimes NotedOften Mentioned
- “Feels tacky on skin — The INKEY List PHA Toner”
- “Leaves a greasy film on face after washing — The INKEY List Oat Cleansing Balm”
- “too greasy — Pixi Glow Mist”
- “I just could not get past this heavy feel. — Pixi Vitamin-C Serum”
Strong Scent or Fragrance Sometimes NotedOften Mentioned
- “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
- “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
- “smells plasticky — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
- “smell is overpowering — Pixi Glow Tonic”
Miscellaneous Texture & Formula Issues Often MentionedSometimes Noted
- “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
- “separates foundation — Pixi Glow Mist”
- “patches tear easily — Pixi DetoxifEYE Depuffing Eye Patches”
- “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
Packaging Issues Often MentionedSometimes Noted
- “Spits large droplets — Pixi Hydrating Milky Mist”
- “squirts large droplets — Pixi Glow Mist”
- “dropper leaks product — Pixi Rose Oil Blend”
- “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
The INKEY List vs Pixi routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
€14.68
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Hydrating Toner
Rose Tonic
Morning
€12.00
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Moisturizer
Elizabeth Arden Advanced Ceramide Lift and Firm Night Cream
Morning · Evening · Once a week
€50.82
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SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
€32.81
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.25
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
€34.00
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€9.20
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€14.28
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
-
SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
€32.81
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€16.95
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€16.05
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
The INKEY List vs Pixi routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
€21.45
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
€9.20
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
€16.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
€15.64
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
Glow Tonic
Evening
€34.00
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
€34.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€82.85
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€9.20
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
€7.22
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
€15.64
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€16.95
-
Cleansing Toner
PHA Toner
Evening
€8.41
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€16.05
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€82.85
The INKEY List vs Pixi routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
€56.86
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
€9.20
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
€16.50
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
Glow Tonic
Evening
€34.00
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
€34.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Sand & Sky Australian Pink Clay Porefining Face Mask
Once a week
€48.22
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€9.20
-
Hydrating Toner
La Mer The Tonic
Morning · Once a week
€115.30
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
€12.94
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€16.95
-
Cleansing Toner
PHA Toner
Evening
€8.41
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€16.05
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Sand & Sky Australian Pink Clay Porefining Face Mask
Once a week
€48.22
Questions and answers
The INKEY List or Pixi: which is better?
Both brands offer great options, but Pixi stands out with Superior routine fits across almost all skin types, including dry, oily, and mature skin. Meanwhile, The INKEY List provides more affordable pricing and lightweight textures, though Pixi delivers better radiance and glow.
What is the difference between The INKEY List and Pixi?
The INKEY List offers fragrance-free products on this page and tends to be more affordable, whereas Pixi features strong fragrances in some of its formulas and is known for radiance and glow. Both brands perform well, but Pixi achieves a Superior routine fit for dry skin compared to The INKEY List's High fit level.
The INKEY List or Pixi for dry skin?
Both The INKEY List and Pixi are great options for dry skin, with routines fit at High and Superior levels respectively. The products on this page for The INKEY List offer affordable hydration, while Pixi provides deep hydration and radiance.
The INKEY List or Pixi: which moisturizer is better?
Both The INKEY List and Pixi offer moisturizers, with The INKEY List providing options like the Omega Water Cream and Bio-Active Ceramide Repairing and Plumping Moisturizer while Pixi offers the Rose Oil Blend. Reviewers note that The INKEY List excels with affordable and hydrating moisturizers, whereas Pixi focuses on deep hydration and radiance.
Which is more affordable, The INKEY List or Pixi?
The INKEY List does better for affordable price and value among the products on this page. The INKEY List features affordable moisturizers and affordable serums.
Which brand has fewer fragrance issues, The INKEY List or Pixi?
The INKEY List has fewer fragrance issues, as every product on the products on this page lists no fragrance in its ingredients, whereas Pixi includes fragrance in some of its formulas.
How do the founding years and ownership of The INKEY List and Pixi compare?
The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, whereas Pixi was founded in 1999 in the United Kingdom and is independently owned.
Which brand performs better for radiance and glow according to reviewers?
Pixi performs better for radiance and glow according to reviewers. The INKEY List features no fragrance across the products on this page.
The INKEY List or Pixi for oily skin?
For oily skin, both The INKEY List and Pixi are great choices, with Lovi fit levels of High and Superior respectively. Pixi offers a strong selection of radiant toners and serums, while the products on this page from The INKEY List provide lightweight and affordable hydration without added fragrance.
The INKEY List or Pixi for sensitive skin?
Both The INKEY List and Pixi are great options since Lovi rates their routines as Superior for sensitive skin. The INKEY List features fragrance-free formulas across all products on this page, while Pixi includes fragrance in some items like its Glow Tonic, Hydrating Milky Mist, and Antioxidant Tonic.
The INKEY List or Pixi for acne-prone skin?
Both The INKEY List and Pixi help with acne-prone skin, with Lovi fit levels of High and Superior respectively.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Clinical study of a spray containing birch juice for repairing sensitive skin
Darutoside promotes skin wound healing via regulating macrophage polarization
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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