🇫🇷France

Purito vs Clarins

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Clarins are established skincare brands offering gentle daily care through thoughtful moisturizers, targeted serums, and sunscreens. The Korean brand relies on soothing formulas that suit dry skin and sensitive skin best, while the French brand harnesses soothing shea and replenishing squalane to suit sensitive skin and mature skin best. Both brands differ in their founding heritage and key ingredient profiles, yet each provides reliable nourishment for a calm complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Clarins is a French skincare brand founded in 1954 and owned by Famille C (Groupe Clarins).

groupeclarins.comen.wikipedia.orghappi.com

This page compares some of the most popular Purito and Clarins products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Clarins products

People Say

PuritoClarins
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs immediately — Clarins Double Serum Eye”
  • Deep hydration and skin glow Often MentionedMostly Mentioned
    • “skin drinks it up — Clarins Double Serum”
    • “keeps skin moist — Clarins Multi-Active Jour”
    • “woke up with baby soft skin — Clarins Multi-Active Nuit”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and calming effects Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “calms my skin — Clarins Hydrating Toning Lotion”
  • Luxurious texture and soft skin Not notedMostly Mentioned
    • “sinks in immediately — Clarins Double Serum Light Texture”
    • “melting non-oily texture — Clarins Extra-Firming Neck & Décolleté Cream”
    • “Creamy texture feels luxurious upon application — Clarins Extra-Firming Day Cream”
  • Excellent makeup base and primer Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “concealer glides on smoothly — Clarins Total Eye Lift”
    • “Perfect primer for any foundation, which all glide on smoothly. — Clarins Beauty Flash Balm”
  • Unpleasant smell and strong scent Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like perfume — Clarins Multi-Active Jour”
  • High price point Not notedMostly Mentioned
    • “way too expensive — Clarins Double Serum”
  • Insufficient moisture and hydration Often MentionedRarely Noted
    • “not moisturizing enough — Clarins Total Eye Lift”
    • “not enough moisture — Clarins Multi-Active Jour”
    • “not rich enough for winter — Clarins Multi-Active Nuit”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Rapid oxidation and low efficacy Sometimes NotedSometimes Noted
    • “turned brown quickly — Purito Pure Vitamin C Serum”
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “didn't see a lift — Clarins Total Eye Lift”
    • “no change in circles — Clarins Double Serum Eye”
  • Packaging and design issues Rarely NotedOften Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “dispenses too much product — Clarins Total Eye Lift”

Purito vs Clarins routines for dry skin

See multi-brand routine · 98% fit

Purito vs Clarins routines for oily skin

See multi-brand routine · 97% fit

Purito vs Clarins routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Clarins: which is better?

Purito is better for shoppers seeking fragrance-free formulas, lightweight hydration, and superior soothing effects, whereas Clarins is better for those who prefer luxurious textures and deep glow-boosting routines. For dry skin, Lovi rates Purito as Superior and Clarins as High, while both brands achieve equal high levels for oily acne-prone skin.

What is the difference between Purito and Clarins?

Purito features lightweight, fragrance-free products with a routine fit that is Superior for dry skin, while Clarins offers luxurious formulations with a High routine fit for dry skin. Reviewers note that Purito is better for soothing and calming effects, whereas Clarins excels in deep hydration and skin glow.

Purito or Clarins for dry skin?

Purito is a better match for dry skin, as Lovi rates its routine as Superior while Clarins is High. Reviewers note that Purito offers lightweight, soothing, and barrier-supporting moisturizers.

Purito or Clarins: which moisturizer is better?

Purito offers lightweight and soothing moisturizers that lack fragrance on the products on this page, whereas Clarins provides luxurious textures with hydrating and glowing benefits that often contain fragrance.

Which is more affordable, Purito or Clarins?

Clarins is frequently noted for its high price point on the products on this page, whereas Purito is generally the more affordable option.

How do Purito and Clarins compare regarding fragrance in their products?

Purito offers fragrance-free options because every product on this page lists no fragrance in its ingredients, whereas most Clarins products on this page include fragrance.

Which brand performs better for soothing and calming effects according to reviewers?

Purito performs better for soothing and calming effects according to reviewers.

What are the ownership and founding details of Purito compared to Clarins?

Purito was founded in 2017 in South Korea and is owned by Corstone Capital, whereas Clarins was founded in 1954 in France and is owned by Famille C.

Purito or Clarins for oily skin?

Purito achieves a High fit for oily skin with the products on this page, while Clarins also reaches a High level. Reviewers mention that Purito offers a lightweight and non-greasy texture, whereas Clarins focuses on deep hydration and skin glow.

Purito or Clarins for sensitive skin?

Purito is the better choice for sensitive skin, earning a Superior Lovi fit level compared to Clarins at a High fit level. Furthermore, the products on this page for Purito list no fragrance, while almost all Clarins products contain fragrance.

Purito or Clarins for acne-prone skin?

Purito is a better fit for acne-prone skin, offering a Superior routine fit compared to Clarins' High fit. The products on this page for Purito are fragrance-free and feature acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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