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Purito vs Clarins

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Clarins are two distinct skincare lines known for gentle and nourishing formulations that suit dry sensitive skin best. The Korean brand, founded in 2017, relies on thoughtful moisturizers, serums, sunscreens, and makeup removers, whereas the French alternative, established in 1954, favors luxurious moisturizers, potent serums, soothing eye products, and gentle toners enriched with nourishing shea and hydrating squalane. While the former offers a steady and soothing approach to daily care through items like its Centella Unscented Serum, the latter provides active benefits for the complexion as its key ingredients increase collagen and reduce redness.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Clarins is a French skincare brand founded in 1954 and owned by Famille C (Groupe Clarins).

groupeclarins.comen.wikipedia.orghappi.com

This page compares some of the most popular Purito and Clarins products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Clarins products

People Say

PuritoClarins
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs immediately — Clarins Double Serum Eye”
  • Deep hydration and skin glow Often MentionedMostly Mentioned
    • “skin drinks it up — Clarins Double Serum”
    • “keeps skin moist — Clarins Multi-Active Jour”
    • “woke up with baby soft skin — Clarins Multi-Active Nuit”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and calming effects Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “calms my skin — Clarins Hydrating Toning Lotion”
  • Luxurious texture and soft skin Not notedMostly Mentioned
    • “sinks in immediately — Clarins Double Serum Light Texture”
    • “melting non-oily texture — Clarins Extra-Firming Neck & Décolleté Cream”
    • “Creamy texture feels luxurious upon application — Clarins Extra-Firming Day Cream”
  • Excellent makeup base and primer Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “concealer glides on smoothly — Clarins Total Eye Lift”
    • “Perfect primer for any foundation, which all glide on smoothly. — Clarins Beauty Flash Balm”
  • Unpleasant smell and strong scent Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like perfume — Clarins Multi-Active Jour”
  • High price point Not notedMostly Mentioned
    • “way too expensive — Clarins Double Serum”
  • Insufficient moisture and hydration Often MentionedRarely Noted
    • “not moisturizing enough — Clarins Total Eye Lift”
    • “not enough moisture — Clarins Multi-Active Jour”
    • “not rich enough for winter — Clarins Multi-Active Nuit”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Rapid oxidation and low efficacy Sometimes NotedSometimes Noted
    • “turned brown quickly — Purito Pure Vitamin C Serum”
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “didn't see a lift — Clarins Total Eye Lift”
    • “no change in circles — Clarins Double Serum Eye”
  • Packaging and design issues Rarely NotedOften Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “dispenses too much product — Clarins Total Eye Lift”

Purito vs Clarins routines for dry skin

See multi-brand routine · 98% fit

Purito vs Clarins routines for oily skin

See multi-brand routine · 95% fit

Purito vs Clarins routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Purito or Clarins: which is better?

Purito is generally better because Lovi rates its routine fit as Superior for dry skin, sensitive skin, and acne-prone skin, compared to Clarins' Average fit for those skin types. Reviewers also note that Purito products feature lightweight and soothing textures with fragrance-free formulas.

What is the difference between Purito and Clarins?

Purito offers fragrance-free products with lightweight textures that help soothe skin, whereas Clarins features more luxurious textures with frequent added fragrance and glow-boosting benefits. For dry skin, Lovi rates Purito as Superior and Clarins as Average.

Purito or Clarins for dry skin?

Purito is the better choice for dry skin, as Lovi rates its routine as Superior compared to Clarins at Average. Reviewers often note that Purito provides lightweight, soothing, and barrier-supporting moisturizers without added fragrance.

Purito or Clarins: which moisturizer is better?

Purito offers better moisturizers because they provide lightweight, soothing, and acne-safe hydration with no fragrance, whereas Lovi rates Purito's overall routine fit for dry skin as Superior compared to Clarins at Average.

Which is more affordable, Purito or Clarins?

Clarins is noted for having a high price point, whereas Purito is more affordable.

How do the founding years and current parent companies of Purito and Clarins compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Clarins was founded in France in 1954 and is owned by Famille C through Groupe Clarins.

Which brand has more products completely free of added fragrance, Purito or Clarins?

Purito has more products completely free of added fragrance, as every single product on its page lists no fragrance in its ingredients. In contrast, almost all products on the Clarins page contain added fragrance.

What specific review themes do shoppers mention for Clarins regarding its price point and scent?

Shoppers often mention that Clarins has a high price point and a strong fragrance.

Purito or Clarins for oily skin?

Purito is a better fit for oily skin, as Lovi rates its routine as High while Clarins is rated Average. Reviewers note that Purito provides lightweight and non-greasy textures that help control shine without heavy residue.

Purito or Clarins for sensitive skin?

Purito is better for sensitive skin, as Lovi rates its routine as Superior while Clarins is High. Reviewers note that Purito helps provide soothing and calming effects.

Purito or Clarins for acne-prone skin?

Purito is the better choice for acne-prone skin, as Lovi rates its routine as Superior compared to an Average fit for Clarins. Reviewers note that Purito offers acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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