Purito vs Clarins
Purito and Clarins are esteemed skincare brands originating from Korea and France, respectively. The former offers thoughtful moisturizers, serums, sunscreens, and makeup removers that suit dry skin and dry sensitive skin best, while the latter is known for its nourishing array of moisturizers, serums, eye products, and toners enriched with shea and squalane to suit sensitive skin and acne-prone skin best. Although both provide gentle and effective formulas for daily care, they differ in their foundational ingredients and regional heritage. Through these carefully crafted solutions, each brand offers a steady and soothing approach to complexion maintenance.
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
preqin.comtracxn.commk.co.krv.daum.net
Clarins is a French skincare brand founded in 1954 and owned by Famille C (Groupe Clarins).
groupeclarins.comen.wikipedia.orghappi.com
This page compares some of the most popular Purito and Clarins products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Purito vs Clarins products
People Say
Lightweight and non-greasy texture Mostly MentionedOften Mentioned
- “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
- “feels like lotion — Purito Daily Soft Touch Sunscreen”
- “absorbs immediately — Clarins Double Serum Eye”
Deep hydration and skin glow Often MentionedMostly Mentioned
- “skin drinks it up — Clarins Double Serum”
- “keeps skin moist — Clarins Multi-Active Jour”
- “woke up with baby soft skin — Clarins Multi-Active Nuit”
- “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
Soothing and calming effects Mostly MentionedRarely Noted
- “calmed my redness instantly — Purito Centella Unscented Serum”
- “non-stinging — Purito Centella Unscented Toner”
- “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
- “calms my skin — Clarins Hydrating Toning Lotion”
Luxurious texture and soft skin Not notedMostly Mentioned
- “sinks in immediately — Clarins Double Serum Light Texture”
- “melting non-oily texture — Clarins Extra-Firming Neck & Décolleté Cream”
- “Creamy texture feels luxurious upon application — Clarins Extra-Firming Day Cream”
Excellent makeup base and primer Sometimes NotedSometimes Noted
- “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
- “no pilling — Purito Daily Soft Touch Sunscreen”
- “concealer glides on smoothly — Clarins Total Eye Lift”
- “Perfect primer for any foundation, which all glide on smoothly. — Clarins Beauty Flash Balm”
Unpleasant smell and strong scent Sometimes NotedOften Mentioned
- “metallic scent — Purito Pure Vitamin C Serum”
- “smells like cooking oil — Purito From Green Cleansing Oil”
- “smells like perfume — Clarins Multi-Active Jour”
High price point Not notedMostly Mentioned
- “way too expensive — Clarins Double Serum”
Insufficient moisture and hydration Often MentionedRarely Noted
- “not moisturizing enough — Clarins Total Eye Lift”
- “not enough moisture — Clarins Multi-Active Jour”
- “not rich enough for winter — Clarins Multi-Active Nuit”
- “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
Rapid oxidation and low efficacy Sometimes NotedSometimes Noted
- “turned brown quickly — Purito Pure Vitamin C Serum”
- “didn't see any difference — Purito Centella Unscented Serum”
- “didn't see a lift — Clarins Total Eye Lift”
- “no change in circles — Clarins Double Serum Eye”
Packaging and design issues Rarely NotedOften Mentioned
- “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
- “leaks from the pump — Purito From Green Cleansing Oil”
- “tube is too small for the price — Purito Deep Sea Pure Water Cream”
- “dispenses too much product — Clarins Total Eye Lift”
Purito vs Clarins routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
S$25.06
-
Hydrating Toner
Centella Unscented Toner
Morning
S$23.73
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Moisturizer
Oat-in Calming Gel Cream
Morning · Evening · Once a week
S$18.07
-
SPF
Daily Soft Touch Sunscreen
Morning
S$18.03
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
S$27.66
-
Serum or Treatment
Centella Unscented Serum
Evening · Once a week
S$16.02
-
Nourishing Mask
MEDIHEAL Collagen Essential Mask
Once a week
S$62.94
-
Cleanser
Gentle Foaming Cleanser
Morning · Evening · Once a week
S$39.39
-
Hydrating Toner
Hydrating Toning Lotion
Morning
S$42.13
-
Moisturizer
Hydra-Essentiel Silky Cream
Morning · Evening · Once a week
S$72.82
-
SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
S$21.09
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
S$39.68
-
Serum or Treatment
Double Serum
Evening · Once a week
S$150.00
-
Nourishing Mask
Extra-Firming Mask
Once a week
S$105.32
Buy Purito routine · S$115.66 · 93% fit
Buy Clarins routine · S$247.61 · 75% fitSee multi-brand routine · 99% fit
Purito vs Clarins routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
S$30.40
-
Hydrating Toner
Centella Unscented Toner
Morning · Once a week
S$23.73
-
Moisturizer
Oat-in Calming Gel Cream
Morning · Evening · Once a week
S$18.07
-
SPF
Daily Soft Touch Sunscreen
Morning
S$18.03
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
S$27.66
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Pure Vitamin C Serum
Evening · Once a week
S$27.23
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Gentle Foaming Cleanser
Morning · Evening · Once a week
S$39.39
-
Hydrating Toner
Hydrating Toning Lotion
Morning · Once a week
S$42.13
-
Moisturizer
Super Restorative Décolleté and Neck Concentrate
Morning · Evening · Once a week
S$146.74
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Purifying Toning Lotion
Evening · Once a week
S$39.39
-
Serum or Treatment
Double Serum
Evening · Once a week
S$150.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy Purito routine · S$210.91 · 86% fit
Buy Clarins routine · S$455.72 · 75% fitSee multi-brand routine · 96% fit
Purito vs Clarins routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
S$30.00
-
Hydrating Toner
Centella Unscented Toner
Morning · Once a week
S$23.73
-
Moisturizer
Mighty Bamboo Panthenol Cream
Morning · Evening · Once a week
S$20.57
-
SPF
Daily Soft Touch Sunscreen
Morning
S$18.03
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
S$27.66
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Pure Vitamin C Serum
Evening · Once a week
S$27.23
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Gentle Foaming Cleanser
Morning · Evening · Once a week
S$39.39
-
Hydrating Toner
Hydrating Toning Lotion
Morning · Once a week
S$42.13
-
Moisturizer
Super Restorative Décolleté and Neck Concentrate
Morning · Evening · Once a week
S$146.74
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Purifying Toning Lotion
Evening · Once a week
S$39.39
-
Serum or Treatment
Double Serum
Evening · Once a week
S$150.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy Purito routine · S$210.51 · 89% fit
Buy Clarins routine · S$455.72 · 77% fitSee multi-brand routine · 97% fit
Questions and answers
Purito or Clarins: which is better?
Purito offers a Superior routine fit for dry, sensitive, and dry sensitive skin on this page, whereas Clarins offers a High routine fit for those skin types. Reviewers note that Purito products on this page list no fragrance, while many Clarins products contain added fragrance.
What is the difference between Purito and Clarins?
Purito offers a routine fit for dry and sensitive skin that Lovi rates as Superior, whereas Clarins achieves a High rating for those same skin types. Furthermore, every product on the Purito page lists no fragrance, while almost all products on the Clarins page contain added fragrance.
Purito or Clarins for dry skin?
Purito is a Superior fit for dry skin, whereas Clarins is a High fit. Reviewers note that Purito offers lightweight, soothing, and calming moisturizers, while the products on this page list no fragrance.
Purito or Clarins: which moisturizer is better?
Purito offers a better overall experience for lightweight and soothing hydration, while Clarins is often chosen for deep hydration and luxurious textures. Reviewers note that Purito moisturizers are generally lightweight and acne-safe, whereas Clarins formulas frequently feature strong fragrances and a higher price point.
Which is more affordable, Purito or Clarins?
Clarins is noted for a high price point among reviewers, while Purito is more affordable. Reviewers mention Purito products have a lower price compared to the luxury positioning of Clarins.
Purito or Clarins: which brand offers products with no fragrance?
Purito offers fragrance-free products, as every product on its page lists no fragrance in its ingredients. In contrast, almost all products on the Clarins page contain fragrance.
How do the founding years and current ownership of Purito and Clarins compare?
Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Clarins was founded in France in 1954 and is owned by Famille C.
Purito or Clarins: which brand is better suited for mature skin?
Purito offers a High fit level for mature skin, whereas Clarins also achieves a High fit level for mature skin across its products on this page. Reviewers frequently note that Purito provides gentle serums and calming moisturizers, while Clarins is known for luxurious textures and hydration.
Purito or Clarins for oily skin?
For oily skin, both Purito and Clarins have a High Lovi fit level and offer lightweight or fast-absorbing moisturizer options on this page. Reviewers often note that Clarins provides luxurious textures and a skin glow, while Purito features fragrance-free formulas.
Purito or Clarins for sensitive skin?
Purito is a better fit for sensitive skin, earning a Lovi fit level of Superior compared to Clarins at High. Reviewers note that Purito offers soothing and calming moisturizers, and every product on the brand's page lists no fragrance in its ingredients.
Purito or Clarins for acne-prone skin?
Purito is a strong choice for acne-prone skin, achieving a High fit on Lovi. Reviewers frequently note its acne-safe and barrier-supporting moisturizers, and every product on this page lists no fragrance.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
Mechanism of action and clinical benefits of colloidal oatmeal for dermatologic practice
Colloidal Oatmeal <em>(Avena Sativa)</em> Improves Skin Barrier Through Multi-Therapy Activity
Skin improvement and stability of Echinacea purpurea dermatological formulations
The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome
Dead Sea minerals: New findings on skin and the biology beyond
Modulating effects of oatmeal extracts in the sodium lauryl sulfate skin irritancy model
Moisturizing effect of stable cream containing Crocus sativus extracts
Functional properties and skin care effects of sodium trehalose sulfate
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Microcirculation-Promoting Effect of Escin on Cutaneous Tissue via Gsk3β Down-Regulation
Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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