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Purito vs Clarins

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Clarins are two distinct skincare lines known for gentle and effective formulations that cater to different complexion needs. The Korean brand features thoughtful moisturizers, serums, sunscreens, and makeup removers that suit dry skin and dry sensitive skin best, with standout items like the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum. Meanwhile, the French brand offers nourishing moisturizers, targeted serums, delicate eye products, and refreshing toners harnessing soothing shea and replenishing squalane, which suit sensitive skin and mature skin best alongside options like the Double Serum Light Texture, Extra-Firming Day Cream, and Super Restorative Night Cream. While both provide steady and soothing daily care, they differ in their specific botanical ingredients and regional origins.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Clarins is a French skincare brand founded in 1954 and owned by Famille C (Groupe Clarins).

groupeclarins.comen.wikipedia.orghappi.com

This page compares some of the most popular Purito and Clarins products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Clarins products

People Say

PuritoClarins
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs immediately — Clarins Double Serum Eye”
  • Deep hydration and skin glow Often MentionedMostly Mentioned
    • “skin drinks it up — Clarins Double Serum”
    • “keeps skin moist — Clarins Multi-Active Jour”
    • “woke up with baby soft skin — Clarins Multi-Active Nuit”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Soothing and calming effects Mostly MentionedRarely Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “calms my skin — Clarins Hydrating Toning Lotion”
  • Luxurious texture and soft skin Not notedMostly Mentioned
    • “sinks in immediately — Clarins Double Serum Light Texture”
    • “melting non-oily texture — Clarins Extra-Firming Neck & Décolleté Cream”
    • “Creamy texture feels luxurious upon application — Clarins Extra-Firming Day Cream”
  • Excellent makeup base and primer Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “concealer glides on smoothly — Clarins Total Eye Lift”
    • “Perfect primer for any foundation, which all glide on smoothly. — Clarins Beauty Flash Balm”
  • Unpleasant smell and strong scent Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like perfume — Clarins Multi-Active Jour”
  • High price point Not notedMostly Mentioned
    • “way too expensive — Clarins Double Serum”
  • Insufficient moisture and hydration Often MentionedRarely Noted
    • “not moisturizing enough — Clarins Total Eye Lift”
    • “not enough moisture — Clarins Multi-Active Jour”
    • “not rich enough for winter — Clarins Multi-Active Nuit”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Rapid oxidation and low efficacy Sometimes NotedSometimes Noted
    • “turned brown quickly — Purito Pure Vitamin C Serum”
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “didn't see a lift — Clarins Total Eye Lift”
    • “no change in circles — Clarins Double Serum Eye”
  • Packaging and design issues Rarely NotedOften Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “dispenses too much product — Clarins Total Eye Lift”

Purito vs Clarins routines for dry skin

See multi-brand routine · 98% fit

Purito vs Clarins routines for oily skin

See multi-brand routine · 96% fit

Purito vs Clarins routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Purito or Clarins: which is better?

Purito offers a better overall fit for sensitive and dry skin types with fragrance-free formulas, while Clarins provides luxurious textures and deep hydration at a higher price point. Lovi rates Purito as Superior for dry sensitive skin, compared to High for Clarins.

What is the difference between Purito and Clarins?

Purito tends to offer a more lightweight and soothing feel with fragrance-free options, whereas Clarins focuses on luxurious textures and rich hydration with often scented formulas.

Purito or Clarins for dry skin?

Purito is a better choice for dry skin, as Lovi rates its routine as Superior compared to Clarins at High. Hyaluronic acid helps improve skin hydration and combat signs of aging.

Dermatologic Therapy, 2022

Purito or Clarins: which moisturizer is better?

Purito offers lightweight, soothing, and fragrance-free moisturizers that generally achieve a High fit level for dry skin, whereas Clarins provides luxurious, deeply hydrating formulas that may carry a strong fragrance.

Which is more affordable, Purito or Clarins?

Purito is more affordable than Clarins, as Clarins is frequently noted by reviewers for its high price point. Lovi finds that Purito offers fragrance-free formulations across the products on this page.

Purito or Clarins: which brand offers products with no fragrance?

Purito offers products with no fragrance, as every product listed for the brand on this page contains no fragrance in its ingredients, whereas almost all Clarins products list fragrance.

Purito or Clarins: which has a better routine fit for mature skin?

Purito has a better routine fit for mature skin, rated as Superior compared to Clarins which is High. Reviewers note that Purito offers gentle and lightweight serums and soothing moisturizers that may help support the skin barrier.

How do the founding years and countries of origin compare between Purito and Clarins?

Purito was founded in South Korea in 2017, whereas Clarins was founded in France in 1954.

Purito or Clarins for oily skin?

Purito is a better fit for oily skin, as Lovi rates its routine as High compared to an Average fit for Clarins. Reviewers also mention that Purito offers a lightweight, non-greasy texture.

Purito or Clarins for sensitive skin?

Purito is a better choice for sensitive skin, as Lovi rates its routine as Superior while Clarins is High. Additionally, every Purito product on this page lists no fragrance in its ingredients, whereas nearly all Clarins products contain fragrance.

Purito or Clarins for acne-prone skin?

Purito is better for acne-prone skin, as Lovi rates its routine as Superior compared to High for Clarins. Reviewers note that Purito offers acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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