E45 skincare
E45 is a British skincare brand founded in 1952 and owned by KKR & Co. Inc. since 2025.
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E45's products on this page cover moisturizers. For acne-prone skin, Lovi rates the Cream highest.
This page covers some of the most popular E45 products; for the whole E45 range, with a fit score for every product, use the Lovi app.
Questions and answers
Is E45 worth it?
E45 is worth it because Lovi rates the E45-focused routine Superior for dry skin, sensitive skin, acne-prone skin, combination skin, and oily skin. Additionally, all the E45 products on this page list no fragrance in their ingredients.
What are E45's best products?
The E45 Cream is the standout choice on the page, holding a High fit for dry and dry sensitive skin. Lovi rates the E45-focused routines as Superior across dry, oily, sensitive, combination, and acne-prone skin types.
Which E45 moisturizer is best for dry skin?
E45 Cream is the best choice on this page, as Lovi rates it High for dry skin. Every E45 product on this page lists no fragrance in its ingredients.
Does E45 cause breakouts?
E45 Cream rates Low for acne-prone skin and Caution for oily, acne-prone skin, meaning it may clog pores for some shoppers. The E45 products on this page list no fragrance, which helps keep irritation low for sensitive skin types.
Is E45 fragrance-free?
Yes, every one of the E45 products on this page lists no fragrance in its ingredients.
What are the key ingredients in E45 products?
E45 products feature key ingredients such as white soft paraffin, light liquid paraffin, and glycerin that help keep dry skin soft and smooth. Every product from the E45 range on this page contains no fragrance.
How do I build a E45 skincare routine?
To build an E45 skincare routine, you use the E45 Cream, as Lovi rates an E45-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page also lists no fragrance in its ingredients.
Where can I buy E45, and how much does it cost?
E45 is sold in the United Kingdom, and the prices on this page range from 拢2.75 to 拢2.75.
What are good alternatives to E45?
Good alternatives to E45 include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have pages on Lovi. Lovi rates the E45-focused routine Superior for dry, sensitive, combination, and acne-prone skin.
E45 vs BYOMA: which is better?
E45 and BYOMA both perform strongly, with Lovi rating the E45-focused routine Superior and the BYOMA-focused routine Superior for dry skin. For oily, combination, and acne-prone skin, the E45 routine rates Superior while the BYOMA routine rates High.
Who owns E45, and where is it from?
E45 is a British brand founded in 1952, owned by KKR & Co. Inc. since 2025.
Is E45 cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list E45 as cruelty-free.
Research behind E45's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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