E45 skincare
E45 is a British skincare brand founded in 1952 and owned by KKR & Co. Inc. since 2025.
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E45's products on this page cover moisturizers. For acne-prone skin, Lovi rates the Cream highest.
This page covers some of the most popular E45 products; for the whole E45 range, with a fit score for every product, use the Lovi app.
Questions and answers
Is E45 worth it?
E45 rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Lovi rates E45-focused routines Superior across these skin types, helping to keep skin soft and smooth.
What are E45's best products?
Cream is E45's best product for dry and sensitive skin, where Lovi rates it High. Cream may not suit oily skin, where Lovi rates it with caution.
Which E45 moisturizer is best for dry skin?
E45 Cream is the best moisturizer on this page for dry skin, where Lovi rates it High.
Does E45 cause breakouts?
E45 Cream is unlikely to cause breakouts for most people, as Lovi rates it Low for acne-prone skin. The E45 products on this page list no fragrance.
Is E45 fragrance-free?
Yes, every one of the E45 products on this page lists no fragrance in its ingredients.
What are the key ingredients in E45 products?
The key ingredients in E45 products include white soft paraffin, light liquid paraffin, and glycerin, which help keep dry skin soft and calm. The E45 products on this page are fragrance-free.
How do I build a E45 skincare routine?
To build an E45 skincare routine, you use the E45 Cream, which Lovi rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Every E45 product on this page lists no fragrance in its ingredients.
Where can I buy E45, and how much does it cost?
You can buy E45 in Singapore, where the products on the page range from S$89.33 to S$89.33.
What are good alternatives to E45?
Good alternatives to E45 include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have dedicated pages on Lovi.
E45 vs BYOMA: which is better?
E45 rates better than BYOMA for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the E45-focused routine Superior for all these skin types.
Who owns E45, and where is it from?
E45 is a British brand founded in 1952, owned by KKR & Co. Inc. since 2025.
Is E45 cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list E45 as cruelty-free.
Research behind E45's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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