E45 skincare
E45 is a British skincare brand founded in 1952 and owned by KKR & Co. Inc. since 2025.
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E45's products on this page cover moisturizers. For acne-prone skin, Lovi rates the Cream highest.
This page covers some of the most popular E45 products; for the whole E45 range, with a fit score for every product, use the Lovi app.
Questions and answers
Is E45 worth it?
E45 is worth considering because Lovi rates its routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The E45 products on this page are fragrance-free and cost around 15.95 euros in France.
What are E45's best products?
Cream is E45's best product for dry and sensitive skin, where Lovi rates it High. For oily or acne-prone skin, however, the brand's Cream rates only Caution.
Which E45 moisturizer is best for dry skin?
E45 Cream is best for dry skin, as Lovi rates it High for dry skin.
Does E45 cause breakouts?
E45 Cream is unlikely to cause breakouts on dry skin, where Lovi rates it High, but it may clog pores and lead to breakouts on oily skin, where Lovi gives it a Caution fit level. The E45 products on this page list no fragrance in their ingredients.
Is E45 fragrance-free?
Yes, every E45 product on this page is fragrance-free. The E45 products on this page list no fragrance in their ingredients.
What are the key ingredients in E45 products?
E45 products on this page use key ingredients like white soft paraffin, light liquid paraffin, and glycerin to lock in moisture and soothe dry skin. These ingredients help soften rough areas and support the outer skin barrier.
How do I build a E45 skincare routine?
To build an E45 skincare routine, you apply the E45 Cream as a moisturizer to keep your skin soft and smooth. Lovi rates the E45-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy E45, and how much does it cost?
E45 is available on this page at stores in France, with prices ranging from €15.95.
What are good alternatives to E45?
Good alternatives to E45 include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have dedicated pages on Lovi. Among these, BYOMA offers routines that rank closely to E45 across various skin types.
E45 vs BYOMA: which is better?
E45 and BYOMA both rate Superior for dry, oily, combination, and acne-prone skin, while E45 rates Superior and BYOMA rates High for sensitive skin. Lovi rates the E45-focused routine Superior for dry skin, matching the BYOMA-focused routine.
Who owns E45, and where is it from?
E45 is a British brand founded in 1952, owned by KKR & Co. Inc. since 2025.
Is E45 cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list E45 as cruelty-free.
Research behind E45's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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