E45 skincare
E45 is a British skincare brand founded in 1952 and owned by KKR & Co. Inc. since 2025.
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E45's products on this page cover moisturizers. For acne-prone skin, Lovi rates the Cream highest.
This page covers some of the most popular E45 products; for the whole E45 range, with a fit score for every product, use the Lovi app.
Questions and answers
Is E45 worth it?
E45 is a worthwhile choice because the E45-focused routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Cream High for dry skin and dry sensitive skin, and every product on this page contains no fragrance.
What are E45's best products?
E45 Cream rates High for dry skin and dry sensitive skin, and Lovi rates the E45-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from the E45 products on this page lists no fragrance in its ingredients.
Which E45 moisturizer is best for dry skin?
Cream is the best E45 moisturizer for dry skin. Lovi rates Cream High for dry skin.
Does E45 cause breakouts?
E45 Cream is unlikely to cause breakouts for most people, though Lovi rates its fit for oily or acne-prone skin as Caution and Low.
Is E45 fragrance-free?
Yes, every product on the E45 page lists no fragrance in its ingredients. The E45 products on this page help keep skin soft and calm without added scents.
What are the key ingredients in E45 products?
E45 products feature key ingredients such as white soft paraffin, light liquid paraffin, and glycerin that help moisturize and support the skin barrier. The E45 products on this page are fragrance-free.
How do I build a E45 skincare routine?
To build an E45 routine, apply the Cream to clean skin to keep it soft and calm. Lovi rates the E45-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Where can I buy E45, and how much does it cost?
You can buy E45 in Australia from stores on this page, with prices ranging from A$17.69.
What are good alternatives to E45?
Good alternatives to E45 include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have dedicated pages on Lovi.
E45 vs BYOMA: which is better?
E45 performs slightly better than BYOMA overall, as Lovi rates the E45-focused routine as Superior for dry, oily, sensitive, combination, and acne-prone skin. Both brands offer high-quality options, but E45 achieves slightly higher fit scores across these main skin types.
Who owns E45, and where is it from?
E45 is a British brand founded in 1952, owned by KKR & Co. Inc. since 2025.
Is E45 cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list E45 as cruelty-free.
Research behind E45's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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