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The Ordinary vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and NEOCUTIS are skincare brands that offer distinct approaches to complexion care. The Canadian brand centers its serums, moisturizers, cleansers, and toners on ingredients like hyaluronic acid, glycerin, and squalane, suiting sensitive, dry, acne-prone, and mature skin best. Meanwhile, the Swiss brand is widely beloved for its refined serums and moisturizers, which utilize thoughtfully crafted formulas to nurture mature, dry, and stressed skin. While both deliver balanced, gentle care, they differ in their specific formulations and target skin types.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular The Ordinary and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs NEOCUTIS products

Questions and answers

The Ordinary or NEOCUTIS: which is better?

The Ordinary offers a much larger variety of fragrance-free products on this page with High to Superior Lovi fit levels for sensitive, dry sensitive, and oily skin, while NEOCUTIS features only two products. Hyaluronic acid helps improve skin hydration and anti-aging effects across both brands.

Dermatologic Therapy, 2022Drug Delivery, 2017

What is the difference between The Ordinary and NEOCUTIS?

The Ordinary offers a large range of affordable, targeted serums and moisturizers that Lovi rates high for sensitive, dry sensitive, and oily skin, whereas NEOCUTIS provides a smaller selection focused on anti-aging care.

The Ordinary or NEOCUTIS: which moisturizer is better?

When comparing moisturizers, The Ordinary offers options with a Superior Lovi fit for dry skin, such as Natural Moisturizing Factors + HA, whereas NEOCUTIS provides formulations like lumière that have an Average fit for dry skin.

Which is more affordable, The Ordinary or NEOCUTIS?

The products on this page by The Ordinary are noted for being affordable and offering great value serums, whereas NEOCUTIS does not mention affordability.

When were The Ordinary and NEOCUTIS founded and who owns them?

The Ordinary was founded in Canada in 2016 and is owned by The Estee Lauder Companies Inc., while NEOCUTIS was founded in Switzerland in 2003 and is owned by Merz Holding GmbH & Co. KG.

Do any of the products from The Ordinary or NEOCUTIS contain fragrance?

Every product from The Ordinary and NEOCUTIS listed on this page lists no fragrance in its ingredients.

What are the key ingredients found across products from The Ordinary?

The key ingredients found across the products on this page from The Ordinary are hyaluronic acid, glycerin, and squalane.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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