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The Ordinary vs Eco Tan

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Eco Tan are distinct skincare lines, with the former featuring serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the latter is widely celebrated for its clarifying toners and botanical formulas. Both brands suit sensitive and dry skin best, though the Canadian brand also offers targeted options for acne-prone, dark-spotted, and mature skin, while the natural extract-reliant brand extends its benefits to combination skin. They differ primarily in their core ingredients and formulations, as the Estée Lauder Companies Inc. brand relies on scientific hydrators like glycerin to significantly increase skin hydration and barrier function, while Eco Tan relies on natural extracts to gently balance and refresh the complexion.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Eco Tan products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Eco Tan products

Questions and answers

The Ordinary or Eco Tan: which is better?

The Ordinary offers a much wider range of targeted skincare products that fit sensitive skin, dry sensitive skin, and oily skin at High or Superior levels, whereas Eco Tan features only a single facial product on this page.

What is the difference between The Ordinary and Eco Tan?

The Ordinary offers a large range of products featuring active ingredients for various skin needs, whereas Eco Tan features a single face tanning water on this page. Reviewers often praise The Ordinary for affordable and acne-clearing serums.

Which is more affordable, The Ordinary or Eco Tan?

The products on this page from The Ordinary are often noted by reviewers as affordable and great value serums.

Which causes fewer breakouts, The Ordinary or Eco Tan?

The Ordinary fits acne-prone skin best with high or superior ratings across many of the products on this page, whereas Eco Tan offers only a single toner with a high fit level for this skin type.

How does the founding year and corporate ownership compare between The Ordinary and Eco Tan?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc., whereas Eco Tan was founded in 2010 and is independently owned.

Which brand offers a cleanser suitable for dry skin, and what is its Lovi fit level?

The Ordinary offers multiple cleansers, such as the Glycolipid Cream Cleanser, that have a Superior Lovi fit level for dry skin. Eco Tan does not feature any cleansers on this page.

Do any products from either The Ordinary or Eco Tan contain added fragrance in their ingredients?

Every product from both The Ordinary and Eco Tan lists no added fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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