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The Ordinary vs Eco Tan

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Eco Tan are distinct skincare lines offering targeted solutions for diverse complexions. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane, suiting dry and dry sensitive skin best while offering top-rated options for acne, dark spots, and aging. Meanwhile, the botanical formulas from Eco Tan are widely celebrated for clarifying toners that best suit sensitive, dry, and combination skin. While both companies address overlapping hydration needs through natural extracts and active ingredients, they differ in their primary approaches to targeted dermal health.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Eco Tan products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Eco Tan products

Questions and answers

The Ordinary or Eco Tan: which is better?

The Ordinary offers a much wider range of budget-friendly serums and treatments that help target various skin concerns, whereas Eco Tan focuses primarily on a single face tanning water. The products on this page from The Ordinary achieve high fit levels for dry skin, dry sensitive skin, and sensitive skin.

What is the difference between The Ordinary and Eco Tan?

The Ordinary offers a large range of products on this page with high Lovi fit levels for dry and sensitive skin, whereas Eco Tan features just one product with high Lovi fit levels for dry sensitive, mature, acne-prone, and dry skin.

Which is more affordable, The Ordinary or Eco Tan?

The products on this page from The Ordinary are often noted by reviewers as affordable and offering great value, whereas Eco Tan features a smaller selection focused on self-tanning without specific value claims.

Which causes fewer breakouts, The Ordinary or Eco Tan?

The products on this page from both The Ordinary and Eco Tan help reduce breakouts, as exemplified by The Ordinary's acne-clearing serums and Eco Tan's Face Tan Water fitting acne-prone skin with High levels of Lovi fit.

When were The Ordinary and Eco Tan founded?

The Ordinary was founded in 2016 in Canada, while Eco Tan was founded in 2010.

Which brand offers a larger variety of products listed on the page?

The Ordinary offers a larger variety of products on this page compared to Eco Tan.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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