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The Ordinary vs Eco Tan

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Eco Tan are accessible lines addressing diverse complexions through distinct formulations. The Canadian brand offers serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the latter is widely celebrated for clarifying toners and botanical formulas. Both brands suit sensitive and dry skin, though the former also accommodates acne-prone, dark-spot, and mature complexions with targeted acids, and Eco Tan suits combination skin best with natural extracts. They differ primarily in their core active ingredients and targeted benefits, with the former focusing on clinical hydration and the latter relying on natural extracts to gently balance and refresh.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Eco Tan products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Eco Tan products

Questions and answers

The Ordinary or Eco Tan: which is better?

The Ordinary offers a much larger variety of targeted skincare products on this page compared to Eco Tan, which features only a single tanning toner. The Ordinary is well-suited for multiple skin types and focuses on affordable serums and treatments.

What is the difference between The Ordinary and Eco Tan?

The Ordinary offers a large range of products on this page tailored for dry skin, sensitive skin, and skin with dark spots, whereas Eco Tan is an independent brand that features just a single face toner.

Which is more affordable, The Ordinary or Eco Tan?

The products on this page from The Ordinary are frequently noted by reviewers for being affordable and offering great value, whereas the Eco Tan range on this page consists of only one product without pricing highlights.

When were The Ordinary and Eco Tan founded and who owns them?

The Ordinary was founded in 2016 in Canada and is owned by The Estee Lauder Companies Inc. Eco Tan was founded in 2010 and is independently owned.

How does the Lovi fit level of The Ordinary's Face products compare to Eco Tan's Face Tan Water for dry sensitive skin?

The products on this page by The Ordinary show a high Lovi fit level for dry sensitive skin in multiple face items like Natural Moisturizing Factors + HA, while Eco Tan's Face Tan Water also achieves a High Lovi fit level for dry sensitive skin.

What key ingredients are found across products from The Ordinary?

The products on this page from The Ordinary commonly feature hyaluronic acid, glycerin, and squalane as their key ingredients. These components help support skin hydration and overall texture.

Drug Delivery, 2017Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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