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The INKEY List vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Jole are skincare brands offering targeted solutions for various complexion needs. The British brand founded in 2018 provides moisturizers, serums, toners, and eye products built around glycerin, which significantly increases skin hydration and restores barrier function, making its formulas best suited for combination and sensitive skin. Meanwhile, the other brand focuses exclusively on serums, with both offering specialized azelaic acid treatments that Lovi rates highest for acne-prone concerns. While the first option delivers a broad range of everyday essentials, the second centers its collection on potent serum delivery.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Jole products

The INKEY List vs Jole serums and treatments

Questions and answers

The INKEY List or Jole: which is better?

The INKEY List offers a much wider selection of products on this page compared to Jole, which features only a single serum. For targeted options like azelaic acid, both brands achieve similar High fit levels for oily and acne-prone skin types according to Lovi.

What is the difference between The INKEY List and Jole?

The INKEY List offers a wide range of sixteen affordable products including cleansers, toners, and serums that fit combination, sensitive, and oily acne-prone skin best, whereas Jole features just one single azelaic acid serum on this page. Every product on this page from both brands lists no fragrance in its ingredients.

Which is more affordable, The INKEY List or Jole?

The products on this page for The INKEY List feature affordable moisturizers and affordable serums as noted by reviewers, whereas Jole has no pricing or affordability mentions on this page.

When and where were The INKEY List and Jole founded?

The INKEY List was founded in 2018 in the United Kingdom, while the founding year and location for Jole are not available.

Do any products from The INKEY List or Jole contain fragrance?

Every product on this page from The INKEY List and Jole lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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