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The INKEY List vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Jole are skincare brands that offer thoughtfully formulated options for various skin concerns. The INKEY List provides moisturizers, serums, toners, eye products, and more built around glycerin, while the second brand focuses entirely on serums. Both brands suit sensitive and combination skin best, though their product types and targeted treatments differ.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Jole products

The INKEY List vs Jole serums and treatments

Questions and answers

The INKEY List or Jole: which is better?

Both brands offer solid options, but The INKEY List features a much wider variety of products on this page across multiple categories like cleansers, serums, and toners. Jole focuses strictly on a single serum, making The INKEY List a better choice if you are looking to build a complete routine.

What is the difference between The INKEY List and Jole?

The products on this page for The INKEY List include a wide variety of skincare items like cleansers, toners, and serums, whereas Jole offers only a single azelaic acid serum. Furthermore, The INKEY List best fits sensitive, combination, and acne-prone skin types.

Which is more affordable, The INKEY List or Jole?

The products on this page for The INKEY List feature affordable moisturizers and affordable serums as commonly noted by reviewers, whereas Jole does not mention affordability.

Which causes fewer breakouts, The INKEY List or Jole?

The products on this page from The INKEY List include options that reviewers sometimes note may cause purging and breakouts, while Jole features only a single serum with no reviews noting breakouts. The INKEY List fits acne-prone skin best by its routines, though individual reactions vary.

Which brand has more products listed on the comparison page, The INKEY List or Jole?

The INKEY List has significantly more products listed on the comparison page than Jole. The products on this page for The INKEY List include a wide variety of cleansers, toners, serums, and moisturizers, whereas Jole only lists one product.

When were The INKEY List and Jole respectively founded?

The INKEY List was founded in 2018, and Jole was founded in 2019.

Do any products from The INKEY List or Jole contain fragrance in their ingredients?

Every product on this page from both The INKEY List and Jole lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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