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The INKEY List vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Jole are skincare brands that offer thoughtfully formulated options for various skin concerns. The INKEY List provides moisturizers, serums, toners, eye products, and more built around glycerin, while the second brand focuses entirely on serums. Both brands suit sensitive and combination skin best, though their product types and targeted treatments differ.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Jole products

The INKEY List vs Jole serums and treatments

Questions and answers

The INKEY List or Jole: which is better?

The INKEY List offers a much wider selection of products on this page across multiple categories, whereas Jole features only a single azelaic acid serum.

What is the difference between The INKEY List and Jole?

The products on this page from The INKEY List feature a large variety of cleansers, toners, and serums, whereas Jole offers only a single azelaic acid serum.

Which is more affordable, The INKEY List or Jole?

Reviewers note that the products on this page from The INKEY List feature affordable moisturizers and affordable serums. Jole does not have reviewer mentions of affordability on this page.

When were The INKEY List and Jole founded, and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while Jole was founded in 2019 and is independently owned.

Do any products from The INKEY List or Jole contain fragrance?

Every product from both The INKEY List and Jole lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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