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The INKEY List vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Jole are skincare brands that offer thoughtfully formulated options for various skin concerns. The INKEY List provides moisturizers, serums, toners, eye products, and more built around glycerin, while the second brand focuses entirely on serums. Both brands suit sensitive and combination skin best, though their product types and targeted treatments differ.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Jole products

The INKEY List vs Jole serums and treatments

Questions and answers

What is the difference between The INKEY List and Jole?

The INKEY List offers a wide range of affordable moisturizers, serums, and cleansers that fit sensitive, combination, and oily acne-prone skin best, whereas Jole features just one azelaic acid serum on this page. Reviewers note that the products on this page are good under makeup, though they may sometimes cause packaging issues or sticky finishes.

Which is more affordable, The INKEY List or Jole?

The products on this page for The INKEY List include affordable moisturizers and affordable serums, whereas Jole features only a single serum with no affordability data provided.

Which causes fewer breakouts, The INKEY List or Jole?

The products on this page from The INKEY List sometimes note purging and breakouts as a downside according to reviewers, while Jole features only a single serum with no breakout data available.

When were The INKEY List and Jole founded and where are they from?

The INKEY List was founded in 2018 in the United Kingdom, while Jole was founded in 2019.

Which brand offers a Lovi fit level of Superior for dry skin, The INKEY List or Jole?

The products on this page from The INKEY List offer a Lovi fit level of Superior for dry skin, specifically with the Caffeine Eye Cream, PHA Toner, Oat Cleansing Balm, and Polyglutamic Acid Serum. Jole does not offer a Superior fit level for dry skin on its page.

Do any products from The INKEY List or Jole contain fragrance in their ingredients?

Every product on this page from The INKEY List and Jole lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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