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The INKEY List vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Jole products

The INKEY List vs Jole serums and treatments

Questions and answers

The INKEY List or Jole: which is better?

The INKEY List is a better choice than Jole because the products on this page offer a much wider variety of cleansers, toners, and targeted serums for different skin concerns. Reviewers often mention that the moisturizers and serums from The INKEY List are affordable.

What is the difference between The INKEY List and Jole?

The INKEY List offers a wide variety of products on this page across multiple categories, whereas Jole features only a single serum. Shoppers will find that the products on this page from The INKEY List fit sensitive skin, acne-prone skin, and skin with dark spots best.

Which is more affordable, The INKEY List or Jole?

The products on this page for The INKEY List include affordable moisturizers and serums as noted by reviewers, whereas affordability details are not provided for Jole.

Which causes fewer breakouts, The INKEY List or Jole?

Reviewers note that the products on this page from The INKEY List sometimes lead to purging and breakouts.

When were The INKEY List and Jole founded and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while Jole was founded in 2019 and is independently owned.

Which products from The INKEY List have a Superior fit for dry skin?

The products on this page from The INKEY List that have a Superior fit for dry skin are the Caffeine Eye Cream, PHA Toner, Oat Cleansing Balm, and Polyglutamic Acid Serum.

Do products from The INKEY List or Jole contain fragrance?

Every product on this page from both The INKEY List and Jole lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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