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The INKEY List vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Jole are distinct skincare options, with the British brand offering diverse moisturizers, serums, toners, and eye products built around glycerin, while the latter focuses specifically on serums. Both feature targeted solutions, such as azelaic acid options for acne-prone skin, though the former also provides specialized treatments for dark spots, mature skin, and hydration needs. These formulations fit dry and sensitive skin best, allowing users to choose between the broader restorative range of the first and the concentrated serum approach of the second.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Jole products

The INKEY List vs Jole serums and treatments

Questions and answers

The INKEY List or Jole: which is better?

The INKEY List offers a much wider range of products on this page than Jole, with several options rated Superior for various skin types. Reviewers often mention its hydrating and affordable formulas, though some packaging issues are noted.

What is the difference between The INKEY List and Jole?

The INKEY List offers a wide variety of skincare products on this page, whereas Jole features just one. Reviewers note that The INKEY List products on this page are affordable and hydrating, and every product on both pages lists no fragrance in its ingredients.

Which is more affordable, The INKEY List or Jole?

The INKEY List features affordable serums and moisturizers across the products on this page, whereas Jole offers only a single azelaic acid serum with no affordability data provided.

Which causes fewer breakouts, The INKEY List or Jole?

The products on this page for The INKEY List sometimes note purging and breakouts, while Jole features only a single serum with no breakout data provided.

When were The INKEY List and Jole founded, and where are they from?

The INKEY List was founded in 2018 in the United Kingdom, whereas Jole was founded in 2019 with its origin not specified on the page.

Do any products from The INKEY List or Jole contain fragrance?

Every product on this page from The INKEY List and Jole lists no fragrance in its ingredients.

What skin types do The INKEY List's brand-focused routines fit best?

The products on this page show that The INKEY List's brand-focused routines fit dry skin, sensitive skin, and dry sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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