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Elemis vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and Shu Uemura are distinct beauty labels from Britain and Japan, respectively. The British brand is known for serums, moisturizers, cleansers, toners, and more utilizing glycerin and shea, while the Japanese brand is loved for transformative makeup removers and meticulously crafted formulas. The former suits mature skin and dry sensitive skin best, and the latter suits all skin types best. They differ primarily in their geographical origins, founding years, parent companies, and specific featured ingredients.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular Elemis and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs Shu Uemura products

Questions and answers

Elemis or Shu Uemura: which is better?

Elemis offers a wide selection of products on this page with varying Lovi fit levels across skin types, whereas Shu Uemura features only a single cleansing oil with average to low fits. Elemis reviewers frequently mention hydrating moisturizers and smoother skin texture, though some note a high price point.

What is the difference between Elemis and Shu Uemura?

Elemis offers a wide variety of skincare products that Lovi rates best for mature skin, dry sensitive skin, and skin with dark spots, whereas Shu Uemura features a single cleansing oil on this page. Elemis products often contain fragrance, while Shu Uemura products on this page list no fragrance.

Which is more affordable, Elemis or Shu Uemura?

Reviewers note that Elemis has a high price point. The provided page facts do not mention the price of Shu Uemura.

Which causes fewer breakouts, Elemis or Shu Uemura?

Shu Uemura lists no fragrance in its products on this page, whereas most Elemis products contain fragrance and some users note skin irritation, which may sometimes contribute to breakouts.

How does the country of origin and parent company differ between Elemis and Shu Uemura?

Elemis was founded in the United Kingdom in 1989 and is owned by the L'Occitane Group, while Shu Uemura was founded in Japan in 1967 and is owned by L'Oréal S.A.

Which brand has more fragrance-free options among their listed products, Elemis or Shu Uemura?

Shu Uemura has more fragrance-free options among their listed products since every product on this page lists no fragrance, whereas only 4 of the 22 Elemis products on this page list no fragrance.

How do the skin types that Elemis fits best compare to Shu Uemura's best-fit skin types according to their brand-focused routines?

Elemis fits best on mature skin, dry sensitive skin, and skin with dark spots according to its brand-focused routines, whereas Shu Uemura does not list any best-fit skin types for its products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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